Giuliana Rancic Weighs In on Influencers Being Red Carpet Interviewers
Giuliana Rancic isn't going to police the red carpet.
That's why the Fashion Police alum—who spent 20 years covering award shows, premieres and more celebrity events for E! before her 2021 exit—is open to the growing wave of influencers serving as red carpet correspondents.
"It's not about whether you have a journalism degree or you've worked in small markets and worked your way up, or whether you started with a YouTube channel or an Instagram page," Giuliana exclusively told E! News in a joint interview with her husband Bill Rancic. "I really think it comes down to the personality, the person."
She continued, "It has everything to do with your personality and how you connect with people, both the person you're interviewing and the people that are watching you."
However, the former E! News host also understands why there is resistance to the trend. As she explained, red carpet coverage requires a lot of homework as well.
"I was always very prepared," she said. "I was doing a news every day—I was naturally in it all the time—so I knew every movie, every TV show, every celebrity because I was interviewing them through the year."
Still, Giuliana said some of her "best interviews" were ones when she was "in the moment."
"I found that sometimes the less prepared I was, the better the interview," she shared. "If you're too prepared to your questions, then you might miss something big. So, it's a balance."
The 51-year-old added, "To be really good at that, there's a lot of natural ability."
Gilbert Carrasquillo/FilmMagic
Now, Giuliana is taking her talents to the podcasting realm, teaming up with her husband of over 18 years for iHeartRadio's Bill and Giuliana: The Podcast. Each week, the couple will explore the internet's most searched questions.
"We're both naturally inquisitive people," Bill, 54, told E!. "We're always trying to learn, grow and find out more information, and that's kind of an extension of the podcast."
In fact, Giuliana got the idea for the podcast last year while Googling questions about her colonoscopy.
"We never thought this podcast would get as revealing as it has become for us," she quipped, adding that their new venture feels "more revealing" than Giuliana and Bill, which ran for seven seasons from 2009 to 2014. "We're talking about stuff we never talked about on the reality show."
Denise Truscello/Getty Images for RPM Italian
But Giuliana and Bill did decide that sharing deeply personal details about their 13-year-old son Duke is "off limits."
"He's very protected," Bill explained, "until he's old enough to make a decision if he wants to be in the public eye. Then, that'll be up to him."
Giuliana added that Duke is "not on any social media" and has no interest in becoming a content creator or, well, an influencer on the red carpet.
"He's definitely not into the public eye like we are, but he is very entrepreneurial," she noted. "He loves business. He comes up with incredible business. He helps us."
For a closer look at the lives of influencers, including how much money they make, keep reading…
Bradley on a Budget
Bradley, who documents ways to save and make money, shared that he earned $58,857 on OnlyFans in 2025, as well as $123, 933 on content creating as an influencer with 1.5 million TikTok followers.
X / Lil Tay
Lil Tay
The content creator said in an August 2025 Instagram post that she earned over $1 million on OnlyFans in three hours, less than a week after turning 18.
Tay shared a photo of her alleged earnings, in which she earned $1,024,298: $486,558 from messages, $511,003 from subscriptions and $26,736 in tips.
Ariana Biermann
Kim Zolciak-Biermann's daughter is making her way an influencer, sharing on her Bravo show Next Gen NYC that she makes $1,000 per sponsored post on TikTok.
“Now living in damn New York City, I need to be making a lot more money than I was making in Atlanta,” she said in a July 2025 episode. “Right now I need to be doing everything that I can to generate even more money.”
Ariana—who inked her first brand deal at age 14—knows it can be lucrative, saying, “You can get paid astronomical [amounts] to do a story or do an Instagram post, and I made quite a bit of money.”
Miriam Ezagui
She shared in June 2025 that a sex toy company once offered her $100,000 to do advertisements for them, which she turned down. The deal would've included two in-feed Instagram posts, two TikTok posts, two Instagram Story posts and two YouTube integrations.
Photo by John Nacion/Variety via Getty Images
Jimmy "MrBeast" Donaldson
The YouTuber—who boasts over 430 million subscribers on the platform—shared that he had become a billionaire "on paper" in February 2025.
However, he explained that he mostly doesn't keep that money for himself.
"In my actual bank account, I have less than a million dollars," he explained during an appearance on the Diary of a CEO podcast at the time. "I just like to reinvest it all."
As of January 2026, he shared he has "negative money," despite his estimated $2.6 billion net worth.
“I’m borrowing money. That’s how little money I have,” MrBeast told the Wall Street Journal. “Technically, everyone watching this video has more money than me in their bank account if you subtract the equity value of my company, which doesn’t buy me McDonald’s in the morning.”
Sophie Rain
The OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. In fact, she even shared screenshots of her earnings from November 2023 to November 2024, which included a $4.7 million paycheck from one subscriber alone.
J Lingo/Shutterstock
JoJo Siwa
The Dance Moms alum revealed that she made "six digits a month, easy" on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.
Eamonn M. McCormack/Getty Images
Chris Olsen
The TikToker revealed he has a net worth of over seven figures.
"You guys can keep calling me annoying," he quipped in a July 2024 video. "Being annoying has made me a millionaire."
Rosdiana Ciaravolo/Getty Images
Jeffree Star
The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans.
"I'll make bacon in the morning and make $50,000," Jeffree told the Cancelled podcast in November 2024. "There's some times where I don't sell at all, and I'll just make bacon in my kitchen, in my bathrobe, in my little slippers, we'll just hang out and I'll just chat and I'll do a Q&A."
Other times, he's making bank by offering discounts on his own branded makeup products.
"It's a niche market but it's massive," he added. "We're the No. 1 or 2 beauty store."
Instagram/Lily Phillips
Lily Phillips
The OnlyFans model—who made headlines in December 2024 for sleeping with 101 men in one day—told E! News that she earns a "good amount" off of creating NSFW content on the subscription-based platform.
As for a ballpark figure, she said, "Oh, we're in the millions."
Cassidy Sparrow/Getty Images for META x Megan Thee Stallion
Markell Washington
Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a year, mostly from brand deals and Snapchat's mid-roll program.
Jerod Harris/Getty Images for Netflix
Deepti Vempati and Natalie Lee
After appearing on Netflix's dating show Love Is Blind in 2022, the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers.
Instagram (@heidimontag)
Heidi Montag and Spencer Pratt
Similarly, the Hills alums turned to social media to make money after the Los Angeles wildfires of 2025. But they weren't earning as much as people thought.
"Everyone thought that was $3.5 million in the week," Spencer told E! News at the time. "If it was true, we would be in Bel Air right now shopping for our new house."
Instead, he revealed he only made $3,500 that week from the 5,000 videos on his TikTok page.
Julia
The ASMR influencer—known as @itsblitzzz on YouTube —admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videos, without creating new content.
She's made over $610,000 in 14 years on the platform in ad revenue alone, with less than a million subscribers.
King Caitlin ASMR
The ASMR creator shared that she made $3,948.05 on TikTok in September 2024 (with nearly 400,000 followers) and $910.95 on YouTube in the same month (with nearly 27,000 subscribers).
Makayla Samountry
The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022, she shared in a Medium article.
Morgan Presley
As explained on The Really Good Podcast in 2023, the content creator has scored $50,000 on a single sponsored video.
Jared Siskin/Patrick McMullan via Getty Images
Gigi Robinson
The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.
Ben Brainard
The comedian charges between $5,000 and $10,000 for a sponsored video, he told Salary Transparency Street.
Kamillah Rae
The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views), with under 30,000 subscribers.
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