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E! Online (US) - Top Stories

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Kylie Jenner Reveals How Much She's Really Involved in Cl...
Gibson Johns · 2026-04-28 · via E! Online (US) - Top Stories

Kylie Jenner Shares Glimpse at Eye-Popping Birkin Collection

Make no mistake, Kylie Jenner is in control. 

The Kardashians star dispelled any notions that she's just the face of her fashion brand Khy, which is gearing up for a relaunch three years after its founding.

"I’m super involved," Kylie—who gained full creative control of Khy from collaborators Jens Grede and Emma Grede about a year after its inception—told Vogue in an interview published April 27. "I’m there every Wednesday, and then I never stop blowing their phones up, even on the weekend, they’re probably over me now."

"I’ll start with an inspiration board, then it moves from inspiration to sketches," she added. "Then, I like to see a million samples."

The 28-year-old revealed that she also leans on longtime bestie Anastasia "Stassie" Karanikolaou for feedback on Khy samples.

"She knows me so well," she explained. "We’ve known each other since we were 11, so she’ll come over and as a last check, I’ll make her try everything on—I love her attention to detail."

The Moment actress also gathers feedback from her broader friend group, which is something she plans on doing more of as the brand evolves.

"I’m asking, ‘Are we wearing this next summer?’ And if they’re like ‘Honestly, no,’ then I’ll kill it," Kylie said. "I’m listening to my friends. I’m listening to everyone on my team, my customers. I think we’re really trying to make people happy."

Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

The mother of two—she shares Stormi, 8, and Aire, 4, with ex Travis Scott—also pointed to her 10 years of experience overseeing Kylie Cosmetics as informing how she approaches Khy.

"I’ve learned a lot from Kylie Cosmetics that I’ve implemented here," she shared. "Team-building, listening to your customer, attention to detail. It’s really similar actually."

In fact, Kylie had recently clarified how involved she continues to be in the beauty brand that she started when she was just 18 years old.

"I'm super involved,” Kylie said on the April 1 episode of Kid Cudi’s new Big Bro podcast. “Like, really crazy about everything."

“I do the Instagram," she continued. "I do all the posts. I do all the marketing, all the shoots, picking the models, all the makeup, all the formulas, knowing all the factories.”

E! illustration/Courtesy of Kylie Cosmetics

And she also reaffirmed that she is still just as passionate about the company as she was when she launched it in 2015.

“10 years later, I'm just so grateful because I really love it,” she explained. “I go to work every day in the office and I can't believe I get to play with makeup all day.”

Keep reading for more about Kylie...

Donato Sardella/WireImage

2008

Kylie attends Matrix at A Time for Heroes Celebrity Carnival just months before the Keeping up with the Kardashians series premiere. 

Michael Tran/FilmMagic

2009

Kylie shows support for Selena Gomez's Kiss & Tell album by attending its release party. 

Jason LaVeris/FilmMagic

2009

Kylie sports bangs at Wango Tango music festival in Los Angeles. 

Michael Tran/FilmMagic

2010

Kylie is all smiles at the Taste Of Beverly Hills. 

Jason LaVeris/FilmMagic

2010

Kylie attends Wango Tango festial for the second year in a row. 

Jason Merritt/Getty Images

2011

Kylie attends the 2011 People's Choice Awards in Los Angeles. 

Kevin Mazur/WireImage

2012

Kylie attends the 2012 Teen Choice Awards just ahead of her 15th birthday. 

Jason LaVeris/FilmMagic

2012

Kylie goes grunge at Jingle Ball 2012. 

Jason Merritt/Getty Images

2013

Kylie vogues at the MTV Movie Awards. 

Frazer Harrison/Getty Images

2013

Kylie shows support for pal Justin Bieber at the Justin Bieber's Believe premiere. 

Frazer Harrison/Getty Images

2014

King Kylie arrives at the 2014 Billboard Music Awards. 

Jason Merritt/Getty Images

2014

Kylie walks the blue carpet at the 2014 Teen Choice Awards. 

Joe Scarnici/Getty Images for GQ

2015

Kylie is all grown up at GQ's Grammys after party in 2015. 

Jason Merritt/Getty Images

2015

Kylie brings back the bangs for a night at the 2015 MTV Video Music Awards.

Matt Baron/Shutterstock

2016

Suited up! Kylie sports a business casual vibe at Marie Claire's 'Fresh Faces' Party.

Vivien Killilea/Getty Images for SinfulColors

2016

Kylie walks her own red carpet at her 2016 charity event with SinfulColors. 

Jon Kopaloff/FilmMagic

2017

Kylie sports a two-piece ensemble at Marie Claire's Image Maker Awards 2017. 

Dimitrios Kambouris/Getty Images

2017

Kylie goes blonde at the 2017 Met Gala.

Neilson Barnard/Getty Images

2018

A year later, Kylie returned to her roots for an all-black look at the 2018 Met Gala, just months after welcoming her daughter Stormi with her now-ex Travis Scott

Matt Baron/Shutterstock

2019

Kylie supports Travis at the premiere of Travis Scott: Look Mom I Can Fly. 

Chelsea Lauren/REX/Shutterstock

2019

Kylie steps out in a Balmain jumpsuit at the 2019 Grammys. 

Matt Baron/Shutterstock

2020

Kylie is feeling blue at the 2020 Vanity Fair Oscars Party. 

Gotham/GC Images

2021

She's on the move! Kylie leaves the Parsons Awards in 2021. 

Rodin Eckenroth/Getty Images

2022

Kylie steps out at the Baby2Baby gala months after welcoming her son Aire

Jamie McCarthy/Getty Images

2023

Kylie is seeing red on the 2023 Met Gala red carpet. 

The Hollywood Curtain/Bauer-Griffin/GC Images

2024

Kylie uses her seltzer Sprinter as the ultimate accessory while out and about in Los Angeles. 

Instagram/Kylie Jenner

2025

Kylie teased her new collection of latex dresses, donning a low-cut red gown that she would wear “to pick up my kids from school,” business meetings or “the clurb.”