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E! Online (US) - Top Stories

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Paris Hilton on How To Keep Your Blonde Hair Looking Heal...
jacqueline weiss · 2026-04-11 · via E! Online (US) - Top Stories

Paris Hilton Paul Mitchell Blonde Ecomm Main.jpgE! Illustration/Paul Mitchell

Paris Hilton is staying true to her roots as a blonde icon with some help from Paul Mitchell

The entrepreneur exclusively revealed her tips for summer confidence to E! that you can apply into your own life, whether you're blonde or not.

"Especially in the summertime, it's all about feeling your best. And when you feel and look good, you just feel more confident, especially if you're taking care of your hair," Paris said.

So of course, she spilled all of her must-haves hair products that are helping to ensure she'll be sliving all summer long.

As part of her role as Global Ambassador for Paul Mitchell, Paris is delivering a love letter to Los Angeles glam with her new Stay Golden campaign and the Icons of Summer product edit. Think of it as a curated lineup of color, styling and care products that will bring major "that's hot" energy to your haircare routine!

But beyond maintaining her signature blonde locks, Paris is also keeping the health of her hair top of mind. "Healthy blonde hair is everything, and it's what makes it look luxe and effortless. So I really rely on Paul Mitchell shampoo and conditioner to keep my hair color bright and my hair really strong," she shared.

Shop all of Paris' favorites, below!

What is your best advice for achieving long-lasting hairstyles in the summer?

"It really starts with a great foundation, like having the right hair colorist and a healthy blonde which makes everything last longer. I always love to prep with the Extra-Body Sculpting Foam from Paul Mitchell for volume, and then finish with the Super Clean Hairspray so it holds but it still moves," Paris shared.

Paul Mitchell Extra-Body Sculpting Foam

It's time to pump up the volume! This volumizing foam has an energizing scent, boosting the thickness and body of your locks.

"I want my hair, especially in the summer, to feel effortless and touchable whether I'm working, performing, or with my kids," Paris explained.

Paul Mitchell Super Clean Hairspray

This lightweight hairspray leaves your hair touchable with a flexible hold, adding fullness, texture and shine to any look.

What are your favorite multi-tasking hair products in your routine to save time?

"I love products that do everything, and I'm obsessed with the Paul Mitchell 15-In-1 Mask. It's so amazing for a deeper treatment in my hair when it needs the extra love. And the 15-In-1 Spray is also perfect as a leave-in, giving hydration and texture on the go."

Paul Mitchell 15-In-1 Mask

This deep conditioning treatment, made with mirabelle plum oil and activated botanicals, delivers 15 key benefits to transform your hair.

Paul Mitchell 15-In-1 Spray

No time for a mask? No problem! Made with the same powerhouse ingredients as the mask, this leave-in spray even offers heat protection. 

"And I also love their Texturizing Spray because it gives that effortless volume and just really helps extend my style between getting it washed and blow dried. And I feel like it's a total lifesaver for staying polished and camera-ready, always."

Paul Mitchell Texturizing Spray

It's time to extend your style! This texturizing spray creates perfectly undone texture that's still workable and feels lightweight in your hair.

Why do you think blonde is the ultimate summertime hair color?

"I feel like especially during the summer, it's the perfect time to be blonde. Blonde captures light, it's sunkissed, it's radiant. And it just feels like summer in a hair color, it makes life so much fun," Paris explained.

Paul Mitchell Super Skinny Serum

Keep summertime frizz away from your locks! The Super Skinny Serum is humidity resistant, sealing the cuticles for speedier styling and frizz-free shine.

Do you have any hair secrets that you've picked up over the years that you want to share?

Paris shared, "One thing that I've learned is that it's so important to keep your hair moisturized, and also to have a stylist that really knows how to work with your hair and not use too much heat on it."

"And for being blonde as well, just finding a color that's customized for you and your skin tone and your vibe, and just the moment you're in. And blonde looks effortless but there is so much artistry behind it," Paris added.

Paul Mitchell Forever Blonde Shampoo

Keep your blonde bright and your hair clean with this purple shampoo that has a color-enhancing formula to banish brassy tones.

What does blonde ambition mean to you?

"For me, blonde ambition is about owning your power and going after what you want unapologetically. Blonde ambition is confidence and drive, with a little bit of sparkle," Paris said.

Paul Mitchell Forever Blonde Conditioner

Keep your tones cool and your strands deeply nourished with this conditioner that hydrates, softens and adds shine.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.