Breaking Down How Much the Dallas Cowboys Players Make vs Cheerleaders
How 'bout them Dallas Cowboys Cheerleaders' salaries?
After years of fighting for a true living wage, the squad was, frankly, kind of thunderstruck when they received word that they'd be getting an approximately 400 percent pay bump as they headed into the 2025 season.
Describing it as a "drastic change," Jada McClean—who ended her five-season run in 2025—demonstrated the new routine for The New York Times, telling the outlet that in her final year she was banking $15 per hour and $500 for each appearance.
But with the new pay structure, she noted, veterans would strut their way toward $75 an hour, meaning they could potentially spike the full-time jobs and side hustles they had previously relied on to make ends meet.
"It was less about me and more about the girls who come after me," McClean explained to E! News of leading the charge. "I wanted to make sure that I left this organization better than I came in. So, for them to have a little more comfortability with their finances was something that was really important to me, because it was something that I did struggle with while being on the team."
And the often imitated, never duplicated squad—who will take to the field at Texas' AT&T Stadium once more when the third season of America's Sweethearts: Dallas Cowboys Cheerleaders kicks off on Netflix June 16—aren't the only ones making moves.
Daniel Kelly II, an associate dean and professor at the Tisch Institute for Global Sport at New York University predicted to the Times that the salary increase would change the game for all NFL cheerleaders, placing them "above the entertainment staff salaries and independent contractors, like mascots."
As for the actual stats, the league's mascots flex their way to an average of $60,000 annually, per Pro Football Network, roughly the same as waterboys.
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And when it comes to dancers, much like their forehead-grazing high kicks, the Dallas Cowboys Cheerleaders rank highest on the depth chart.
Before their significant salary increase, NBC Sports Boston reported that DCC teammates were shaking their way to the $500-per-game McClean mentioned, the same rate as the Carolina Panthers' Carolina TopCats. While the Xs and Os can get a bit confusing when you factor in number of games and practice sessions, the amount nets out to roughly $75,000 annually.
Meanwhile, other dancers were banking between $75 and $150 per game, with ZipRecruiter putting the nationwide average at $45,000.
So, yes, DCC members were jump splitting for joy when they learned about the boon to their paychecks.
"I was a rookie last year," Kelly Villares told E! News last July. "I'm still just trying to do my best to work my very hardest. So having leaders like Jada, people who aren't afraid to stand up for what is right, means the absolute world. It inspires me to hopefully, at one point, lead the team to do the exact same thing."
As for what else it takes to don those coveted stars, we're running through the entire routine.
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Jump Splits Look Painful Because They Are
The Dallas Cowboys Cheerleaders' signature jump splits take their toll, according to alum Caroline Sundvold, who appeared in the first season of the Netflix docuseries American Sweethearts with her younger sister and DCC rookie Anna Kate Sundvold in 2024.
A doctor told Caroline she needed surgery following four seasons of jump-splitting her joints into a permanently injured state, as she shared on the show, "but a hip surgery like that is a good three to six months recovery. I was like, ‘I really want to do one more year of cheerleading.’ I just wanted to push through."
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She finally had the operation after her fifth season, Caroline noting that the sacrifice was totally worth it. But the foot surgery she underwent next was surprisingly more traumatic.
"You would think hip surgery would be a little worse," Caroline said. "But the foot has so many nerves in it. So from the [end-of-season] banquet until now I’ve just been recovering a lot, which has been a bit of a wake-up call."
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None of which deterred Anna, who after making the 2023 squad was back on the roster for 2024.
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Ouch, but OK
America's Sweetheart standout Madeline Salter, who was back cheering for the Cowboys' 2024 NFL season, has documented more treatment sessions on her Instagram than most, including visits to Kinetic Centre, a spine and sports rehab clinic, to vanquish tension headaches and get her feet taped.
Her chiropractic sports practitioner Dr. Kristina Myles noted in a post showing Salter getting worked on, "our focus is primarily correcting facial layers that can cause pain, stiffness, or loss of range of motion when injured or overworked."
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Don't Quit Your Week-Day Job
The Dallas Cowboys Cheerleaders are always ready for some football, but the gig of a lifetime is also not the main event as far as income goes.
ESPN reported in 2017 that NFL team cheerleaders made roughly $75 to $150 per game, an eye-opening moment for fans who assumed those glamorous performers were making bank. Or at least a living wage.
As seen in the first season of America's Sweethearts, DCC alum Kelcey Wetterberg is a pediatric registered nurse, while then-newcomer Reece Allman (née Weaver), who returned for the 2024 season, worked at a Dallas florist to supplement her earnings from cheerleading.
According to the Dallas Morning News, cheerleader pay has since risen to closer to $400 per game, plus hourly wages for all the time spent preparing for games and making appearances.
Still, DCC alum Kat Puryear said on the Netflix show, "I would say I'm making, like, a substitute teacher [salary]...I would say I'm making, like, Chick-fil-A worker that works full-time" money.
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Calendar Girl
Megan McElaney, also back for 2024, gave a video-montage glimpse of her typical day as "an NFL cheerleader with three jobs," starting with her 6:15 a.m. wakeup call.
In addition to her full-time job as a marketing/recruiting coordinator at Bluecrest Financial Alliances, per LinkedIn, she had added makeup artist for The Styling Stewardess to her resume—and when all that work is done, it's off to AT&T Stadium for evening practice, which ends at 11 p.m.
As Salter put it to E! News, "DCC has taught a lot of us about time management. We've got to make sure that we have time for not only our jobs and DCC, but also ourselves."
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Body Politic
Maintaining peak fitness is part of the gig, but custom uniforms tailored for each cheerleader's shape have helped the organization move past a more body-image-obsessed era.
"Trying to make that uniform fit and and have the most beautiful lines, we don't talk about weight," DCC director since 1991 Kelli Finglass told E! News. "The girls are all very good with their own nutrition, their own personal workouts. We have a gym adjacent to our dance studio," plus nutritionists and mental health experts available for consultation.
The women are free to focus on their own personal regimens, "and we try to provide resources and educate them," Finglass said. "We leave it at that. And I think we're better for that."
The DCC audition FAQ section on their website advises, "You should look well-proportioned in dancewear. We DO NOT have specific height and weight requirements."
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As the World Turns
While the institution has certainly evolved over the years (the star-spangled uniforms didn't even make their debut until 1972), the DCC organization isn't all that different from when it began.
"I think everything around the cheerleaders has changed," Finglass told the New York Times. "And they’re adapting to many things like social media and visibility. But at the core, they are world-class dancers, and a big part of what they do requires a servant’s heart. That has been the case throughout our entire history."
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Ps & Qs
Another resource at the ready: An etiquette coach.
"They go to dinners with high-ranking military officials," Finglass explained to the Times, "so they are put in situations that they may not have been exposed to yet as an 18- or 19-year-old from a small town."
And since people get so excited to see the DCC all around the world, she continued, "I love them learning all the different facets and being polished and poised and prepared. All I’m trying to do is give them every tool possible, so they can be confident."
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The Glam Squad? You're Looking at Them
While they're free to seek out assistance, and they have dedicated makeup artists for photo shoots, the ladies are responsible for doing their own hair and makeup before games. (Sophy Laufer, on the squad since 2022, has done a full tutorial on how she gets her glamorous game day glow on TikTok.)
Among the aesthetic rules: No red lips and no red nails. Plus, hair must always be worn down, and Dallas' Tangerine Salon has been keeping the ladies' locks bouncy for years.
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Sheer Energy Legs
You can have the most perfectly shaped, smoothest, most blemish-free legs of all time—they're still getting encased in nude hosiery if you're a DCC.
Also, if you have a tattoo, that's fine—but it has to be completely masked with makeup and bronzer for games.
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Bronze Medal
Spray tans are grand, but, per the DCC site, they "should be warm without orange tones and with face and body color being similar. Facial features are 'lost' when a spray tan is too dark."
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They Don't Just Cheer
The DCC are also pillars of their community, which head choreographer Judy Trammell was happy to see reflected in America's Sweethearts.
She lamented that their longrunning CMT reality show Dallas Cowboys Cheerleaders: Making the Team, which ended in 2022 after 16 seasons, "didn’t show the things we do the rest of the year," Trammell told Entertainment Tonight. "The USO tours, the veterans hospital, the children’s hospital visits. We do so much more than has ever been seen."
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Post-Cheer Support System
There's actually a squad to join after you leave the team, Finglass told E! News, "a very active and engaging alumni association that's called The Spirit of DCC."
Because not all that unlike getting out of the military, when someone retires from cheerleading it's admittedly "a big lifestyle change to go from seeing your teammates every night at rehearsals to not," the DCC director explained. "That's why we try to supplement that immediately with alumni activities. Because it is sad for all of us."
Noting that the ladies go on to share major milestones—such as weddings, and then their kids' weddings—for years after their cheering days are done, Finglass added, "I feel like a school teacher, and when your students graduate, you're always excited for the new freshman class. But of course you have emotions, and you have relationships that you know are not going to be seen or felt on a daily basis."
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