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E! Online (US) - Top Stories

Mary Mary's Tina Campbell, Husband Teddy Campbell Break Up After 25 Years of Marriage Hillside Farmhouse Influencer Kelly Hopton-Jones Accidentally Runs Over 23-Month-Old Son With Her Car Former Virginia Lieutenant Governor Justin Fairfax, Wife Cerina Fairfax Dead in Murder-Suicide Iconic Designer Pnina Tornai Reveals the Wedding Dress Trends That Have 2026 Brides Saying “I Do” Victoria Beckham Breaks Silence on Brooklyn Beckham Feud Shawn Johnson and Andrew East Want You to Know Their Marriage Isn't a Perfect 10 Kendra Duggar's Caldwell Family Breaks Silence on Joseph Duggar's Arrest Hunger Games Actor Ethan Jamieson Arrested for Assault With Intent to Kill Breaking Down Alex Cooper and Alix Earle's She-Said She-Said Feud Why Alex Cooper and Brianna Chickenfry Are Making "Mean Girl" Accusations at One Another Olivia Rodrigo Steps Out With Singer Cameron Winter in Los Angeles Taylor Swift Gives Rare Insight Into Dakota Johnson Friendship Shopbop's LE BOP x Mally K. Goldman's Capsule Collection Is Giving California Cool Girl Energy Martha Stewart Reacts to Cate Blanchett Biopic Casting Rumors Stressed Out, Acne-Prone Skin? This Viral Korean Relief Cream Soothes, Nourishes & It's on Sale Kim Kardashian and Lewis Hamilton Zoom Ahead With New Date After Coachella How Lamar Odom Felt After Khloe Kardashian's Comments About His Dad The Chicest Rain Boots That Will Help You Stay Dry During April Showers—From $26 Inside Kristi Yamaguchi's Private World After Her Divorce From Bret Hedican Allison Williams Reacts to Girls Costar Christopher Abbott Expecting Baby With Aubrey Plaza Miss Congeniality’s Benjamin Bratt Details What Sandra Bullock Was Really Like on Set What Ashley Tisdale Texted Meghan Trainor After "Toxic" Mom Group Drama According to a Stylist, Jelly Shoes Are the Unexpected Trend to Try—Here’s How Billy Crystal Tears Up While Detailing Final Conversation With Rob Reiner The Pitt’s Patrick Ball Has Hilarious Reaction to More Potential Cast Changes Erin Andrews Shares Why She Believes Her Body Can Handle Another Round of IVF Lena Dunham Says Allison Mack Invited Her to a NXIVM Meeting After Girls Audition Old Navy x Christopher John Rogers' Collaboration Is a Colorful Maximalist Dream for Your Closet Mark Wahlberg Reacts to Skepticism of His 4 A.M. Workout Routine Find Out the Love Is Blind and Vanderpump Rules Stars Joining Perfect Match Season 4
RHORI's Ashley Iaconetti Ditched La Mer for This Drugstor...
Alexa Vazquez · 2026-06-09 · via E! Online (US) - Top Stories

ashley hero image.jpgCourtesy of No Nonsense

Ashley Iaconetti loves a high-low moment. 

The Bachelor in Paradise alum and star of Bravo's latest hit Real Housewives of Rhode Island revealed to E! that she ditched her pricey La Mer cream for an affordable K-beauty alternative

At $25, Ashley swears by the Illiyoon Ceramide Ato Concentrate Cream, which soothes and hydrates as well as La Mer.

"To be honest, I thought that if I was having a bad skin day I had to open my expensive jar of La Mer, because I keep one around just in case I’m having an eczema attack," said Ashley. But since adding the Illyoon cream to her routine, she hasn't had to crack open her La Mer—and you won't have to, either.

That's not the only Amazon hidden gem Ashley is eyeing ahead of Prime Day, though. From a pair of cute and comfy leggings from No Nonsense (a brand she's been loyal to for over a decade) to her tried and true Nudestix blushes and the Naked Sundays SPF that "wears well with makeup," several of Ashley's go-to products are on sale for early Prime Day.

Shop Ashley Iaconetti's early Amazon Prime Day fashion and beauty deals below.

Illiyoon Ceramide Ato Concentrate Cream

Whether she's dealing with an eczema breakout or healing from a chemical peel, Ashley swears by this affordable and viral K-beauty cream that soothes irritation, strengthens the skin barrier, and deeply hydrates.

Ashley Iaconetti-Approved Early Prime Day Deals

No Nonsense Lounge Yoga Pants

"Their yoga pants and leggings are so good," raves Ashley. "They make the booty look awesome, they’re very affordable and on Amazon." Grab a two-pack on sale now.

L’Oréal Paris Age Perfect Midnight Cream

"When it comes to hydration and moisturizer, I love this L’Oreal Midnight Cream," says Ashley. It's formulated with antioxidants and vitamin E to strengthen the skin barrier and smooth fine lines and wrinkles.

Naked Sundays BeautyBarrier SPF 50 Mineral Sunscreen

Ashley is a big fan of Naked Sundays SPFs. "It’s mineral, but it goes on like a serum and it really wears well with makeup. So it’s fantastic." This one doubles as a primer and wont leave behind a white cast.

No Nonsense Cozy Sleep or Lounge 2-Piece Sleepwear Set

"If you want a cute matching pair of pajamas, check out No Nonsense," advises Ashley. This tank and shorts set is soft to the touch and  ideal for hot summer nights. Choose from three colors.

Nudestix Nudies Blush Stick

"I experiment with these things all the time. But Nudestix blush has been one of my essentials that has always been a constant. You know it’s going to deliver." Available in 11 equally stunning shades, they're creamy, blendable, and pigmented

No Nonsense Women's Soft & Breathable Cushioned Mini Crew Socks

"I’ve had No Nonsense in my sock drawer for at least 10 years," admits Ashley. "No Nonsense socks are non-negotiable." These short crew socks are breathable, cushioned, and moisture-wicking.

New Balance Women's 515 V3 Sneaker

"I am a New Balance girl because I’ve got really wide feet," says Ashley. This on-sale pair is stylish and supportive, with plush cushioned soles.

Ember Temperature Control Smart Mug 2

You'll never have to microwave a cold cup of coffee again thanks to this Ashley-loved Ember mug, which keeps your drink at your preferred temperature.

No Nonsense Women’s Cushioned Quarter Top Socks

"Their socks have a little ankle to it so I don’t look super millennial when I wear my go-tos," jokes Ashley. "And they don’t cut off my circulation." They're cushioned for added support and comfort.

No Nonsense Women's Workout Leggings

Save on Ashley's favorite No Nonsense leggings, which are stretchy, breathable, and designed with pockets. She styles them with a baby tee and denim jacket for a practical yet put together look.

Courtesy of No Nonsense

When Will Prime Day Deals Start?

While the main Prime Day event usually lasts about 48 hours, deals often start rolling out well before the official kickoff, including early Prime Day deals that we've found live, now.

Amazon typically releases early beauty, fashion, home, and wellness deals in the days — and sometimes even weeks — leading up to the event, giving shoppers a chance to score discounts ahead of the rush.

Popular categories like home, fashion, beauty, and tech tend to see early markdowns first. Once Prime Day officially begins, new deals can drop as often as every few minutes, so it’s worth checking back throughout the event.

What Deals to Expect During Prime Day 2026

Shoppers can expect major discounts across categories including tech, beauty, home, kitchen, fashion, and wellness during Prime Day 2026. Amazon devices like Echo speakers, Fire TVs, Kindles, and Ring doorbells are usually among the biggest markdowns, but the event has also become known for impressive deals on viral beauty products, designer fashion, vacuums, cookware, and everyday essentials.

Brands often save some of their best online prices for Prime Day, making it a smart time to buy bigger-ticket items. If previous years are any indication, shoppers should also expect plenty of lightning deals and limited-time offers that sell out quickly.

Want more celeb-loved Prime Day recs? These are the eye masks Paige DeSorbo, Joe Jonas & more use to refresh tired under eyes.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.