E! Illustration/ Courtesy of Amazon
If you've always wondered what beauty products your favorite celebrities buy on Amazon, E! has answers. And if that wasn't good enough, these celebrity-loved finds are all on sale during Amazon's early Prime Day event.
Whether you're looking for makeup or skincare, these celebrity-approved beauty picks will help you achieve red carpet level skin and camera-ready glam.
From the drugstore mascara Kyle Richards has used "for years" or the affordable setting spray both Ciara Miller and Whitney Leavitt both swear by, the vitamin C serum that gives Porsha Williams "baby soft" skin or a TikTok viral hair growth hack Paige DeSorbo was influenced to buy, these on-sale have the celeb seal of approval.
Shop top beauty deals on celebrity-approved skincare and makeup below.
"Obviously, I love all the TikTok trends. Any TikTok trend, I'm probably going to try. I kept seeing it on TikTok, so I bought it. I use it once every two weeks. I do feel like my hair is the best it's been in a while."
Paige says she succumbed to TikTok's red light therapy trend and bought herself a panel on Amazon. This one comes on an adjustable stand and can help boost collagen production, improve skin texture, reduce acne and wrinkles, relieve sore muscles, and improve sleep quality with regular use.$67.99
"When I do my slicked back buns, this is the only hair stick that I will use. It's like a legitimate adult glue stick. It's the easiest one to use. It's a hair wax stick. You're going to have the best slicked back bun."
Transform your skincare routine with these exfoliating pads that reduce the appearance of pores and leave your skin feeling refreshed and smooth. I use these to help combat texture and acne.
"I just love this so much. I’m going to be using this forever. It gives a very natural look. I can do my whole face with this," Kyle Richards gushed.
Kyle Richards said, "I’ve worn this mascara for years, years, and years. It’s amazing. I’ve never found an expensive one that’s great. I would be happy to spend the money, but I’ve just never found one. This has been my go-to for years."
Clear your scalp of buildup and soothe irritation with this gentle, yet effective shampoo that leaves your hair feeling fresh and revitalized.
“These lift your jawline. I love what this does for me. It makes me feel like I have a good jawline. I say it works," Madison shared.
"I love this Maybelline concealer. You can actually get this in a darker shade and it actually works like that Charlotte Tilbury contour stick," she explained.
“This has a curved brush. My mom used to use this. This stuff works. I love this. You’re going to be able to see the difference," she promised.
"Oh my gosh, the hype is real and I cosign on it. I will go to the desert where it's so dry, and I'll put that snail mucin on and mix it with whatever moisturizer I'm using. And I kid you not, I wake up and my skin is like butter," The Valley star said.
"My my eyelashes suck. [Grande Cosmetics] makes my lashes longer without making me look like I got punched in the face. I won't name the lash serum that does that. I love the fact that it works and how I get to avoid looking like I got into a fight," said Lala.
"I saw on TikTok that Hailey Bieber uses the Medicube mask and serum — I tried it, and it’s fantastic. Super affordable, too!" she said.
Porsha insisted, "This is a must. This serum is so bomb. By the third or the fourth day, my skin was glowing. And it actually felt baby soft."
"These pads are my ride or die! My eye looks are always giving—lashes, liner, glitter, the works—and these pads handle it all like a pro. No stinging, no redness, no fuss."
Of this long-wear liquid lipstick Ilona raves, "It does not come off. You can tackle as much as you want and it will stay on.” Her go-to shades are Self Starter (a coral pink) and Pioneer (a classic red).
Dorinda told E! that she brought four tubes of this mascara with her to Scotland, as it's her go-to. She emphasized that you have to get the waterproof version of this lash-lengthening mascara.
"I am an avid and dedicated [fan of] Neutrogena wipes," raves Dorinda. She uses this fragrance-free version that gently and effectively removes makeup, dirt, sweat, and more.
Whether on stage or in front of the camera, Whitney uses this drugstore setting spray to lock in her makeup and ensure it stays put for hours.
Whitney told E! News, "I always wash my face with the CeraVe Hydrating Oil Cleanser, and pat dry with a disposable towel." Ideal for dry skin types, this oil-to-foam cleanser is made with squalane, hyaluronic acid, and ceramides to remove dirt and makeup without stripping skin.
Of this cult-favorite product, Whitney says, "It’s the best nighttime moisturizer." The ultra-rich cream provides long-lasting hydration in addition to soothing dry, irritated skin. It has 34,000+ 5-star reviews.
"When it comes to hydration and moisturizer, I love this L’Oreal Midnight Cream," says Ashley. It's formulated with antioxidants and vitamin E to strengthen the skin barrier and smooth fine lines and wrinkles.
Ashley is a big fan of Naked Sundays SPFs. "It’s mineral, but it goes on like a serum and it really wears well with makeup. So it’s fantastic." This one doubles as a primer and wont leave behind a white cast.
"I experiment with these things all the time. But the Nudestix blush has been one of my essentials that has always been a constant. You know it’s going to deliver." Available in 11 equally stunning shades, they're creamy, blendable, and pigmented
While the main Prime Day event usually lasts about 48 hours, deals often start rolling out well before the official kickoff, including early Prime Day deals that we've found live, now.
Amazon typically releases early beauty, fashion, home, and wellness deals in the days — and sometimes even weeks — leading up to the event, giving shoppers a chance to score discounts ahead of the rush.
Popular categories like home, fashion, beauty, and tech tend to see early markdowns first. Once Prime Day officially begins, new deals can drop as often as every few minutes, so it’s worth checking back throughout the event.
Yes, you’ll need an Amazon Prime membership to access most official Prime Day deals. The good news is that Amazon typically offers free trial options for eligible new members, which means some shoppers can still take advantage of the savings without committing long term.
Beyond Prime Day access, a membership also includes perks like fast shipping, Prime Video, exclusive discounts, and more. If you plan to shop the event heavily, the membership can easily pay for itself through the discounts alone.
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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