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E! Online (US) - Top Stories

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Mermaid Waves Are Summer’s Most Effortless Hair Trend — B...
Jacqueline Weiss · 2026-06-17 · via E! Online (US) - Top Stories

BM Mermaid Hair Main.jpgE! Illustration/Getty Images, Bluemercury

Mermaid-worthy vacation hair even if you're not on vacation only takes a few key products, and you can get them all at Bluemercury.

We're all about beachy waves for summer (so are your favorite celebs), and it couldn't be easier to get the look! It's all about bringing in beautiful texture to a buoyant body with a salt-kissed finish that feels voluminous and effortless.

The hairstyle has been around for a while now (we're talking decades), but we're spotting a major resurgence lately that feels even softer and more touchable, with a lived-in texture that's serving major mermaid energy.

Shop the best beachy waves essentials for summer from Bluemercury, below.

R+Co Sail Soft Wave Spray

This lightweight spray from R+Co is designed for natural, voluminous waves with a tousled effect. The mist has style memory, so this is perfect to throw in your beach bag to refresh throughout the day.

Bumble and Bumble Seaweed Air Dry Cream

This leave-in conditioner and styler reduces frizz, while delivering soft all-day hold and hydration for air-dried waves that feel and look nourished. Infused with a nutrient-rich blend of kelp and algae, it also provides an optimal scalp environment.

Shoppers Say: "I was skeptical because I have a good hair routine already established. I used to put in leave-in conditioner at the end of a shower, scrunch curl cream. Let me tell you this seaweed thing made my curls like so much better. My curls are more defined evenly distributed. I'm seriously reconsidering everything I know about my hair routine because of this one product."

Murdock London Sea Salt Volume Mousse

This matte mousse offers superior hold and plenty of volume, so your waves won't go flat and can outlast any beach day.

Bumble and Bumble Surf Creme Rinse Conditioner

This nourishing sea salt spray adds the right amount of light texture and volume for a natural hold and salty finish.

Shoppers Say: "Along with the Surf shampoo, this line gives my fine, straight, short hair a lot of body and volume without weighing it down, and it stays looking and feeling full all day."

Oribe Dry Texturizing Spray for Volume & Texture

This bestselling texturizing spray builds volume, absorbs oil and is a longtime staple for creating every hair look from a bit of messy texture to full-on glam looks.

Shoppers Say: "This is so nice to throw in your purse and use on the go for that extra texture. It adds volume while not leaving hair feel heavy. It has a light scent."

Heretic Dirty Mango Body and Hair Mist

Here's the perfect finishing touch for any hair look this summer! This mist is like an exotic getaway in a bottle, with notes of ripe mango, zesty lemon peel and creamy musks.

Bumble and Bumble Surf Foam Wash Shampoo

This clean-rinsing shampoo eliminates impurities, and creates a gorgeous seabreeze-inspired texture with natural waves.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.