E! illustration/CUSHIONAIRE, Boguyuehu, FOMELY
Summer is right around the corner, and so is Amazon's annual sale event. Lucky for us, there's no need to wait until Amazon Prime Day officially kicks off, because there's a huge selection of goodies that are already marked down in preparation for the sale extravaganza.
We know that whenever Amazon's annual Prime Day sale comes around, it's officially the perfect time to fill out our summer wardrobe with trendy newness we've been dying to try (for a discount).
Whether you're planning a tropical getaway or filling in the gaps of a hot-weather rotation, we found the cutest fashion items we actually want to wear this season. From runway-ready handbags to trendy sunglasses, these are the designer-inspired pieces we're shopping on Amazon now.
This year, Amazon Prime Day starts June 23 through June 26, 2026. Lucky for us, Amazon has already started slashing its prices, so it's never too early to start searching and shopping for amazing savings.
Prime Day is Amazon’s annual shopping event with major savings exclusively for Prime members, featuring major discounts across categories, from fashion & beauty to home & wellness.
Yes, you’ll need an Amazon Prime membership to access most official Prime Day deals. The good news is that Amazon typically offers free trial options for eligible new members, which means some shoppers can still take advantage of the savings without committing long term.
Want to try the jelly sandal trend, but with a touch of sophistication? These sandals are perfect, with their lightweight, comfortable feel, chic colorways, and golden accents.
This two-piece set comes with a pair of relaxed, loungewear shorts and a scooped-neck tank top. It comes in a variety of colors, patterns, and combinations, but our favorite is this red gingham shorts and white tank.
Want a pair of white sneakers that are comfortable enough to walk miles and are on sale for 47% off? These New Balances are a fan-favorite for just that, and their impact-resistance heel cushioning, durable rubber outsole, and lightweight EVA midsole.
Want a pair of white sneakers that are comfortable enough to walk miles and are on sale for 47% off? These New Balances are a fan-favorite for just that, and their impact-resistance heel cushioning, durable rubber outsole, and lightweight EVA midsole.
Shells are everywhere this summer, get the coastal-girl look with an adorable mermaid-approved handbag fashioned with a pearl-strung strap, at 15% off.
The Drop is Amazon's special collab line in partnership with influencers, so it tends to home the best on-trend styles that everyone's already shopping. This versatile sundress (with pockets!) is utterly timeless.
These oval frames cater to summer's '90s trend with a sleek shape and tortoise acetate.
Baggy jorts will be everywhere this summer due to their comfort and practicality, this roomy Bermuda shape feels especially polished.
One of Adidas' most classic and bestselling silhouettes, this minimalist color-way will compliment any summer (and autumn) wardrobe, all for 33% off.
Nail two summer trends in one crochet-knit coordinating set! This chic long-sleeve and maxi skirt beach cover-up set comes in a range of colors.
The dumpling bag trend (yes, that's a real thing) proves its staying power with chic neutral colorways, such as this burgundy faux leather option adorned with a geometric gold handle.
A chic kitten heel will always remain on-trend, but this buckled number with contrast stitching feels retro-adjacent while still completely modern.
Flowy cover-ups aren't reserved for only the beach, and this mini shift dress has both style and function with chic bell sleeves in an oversized cut for easy, breezy wear - currently 17% off.
Protect your eyesight this summer with a statement frame - the bigger, the better. These retro aviators are marked down by 17% off.
TikTok has fallen head over heels (literally) upon discovering that Jessica Simpson's footwear line is specifically made for comfort and walkability, so you can count on these floral wedges for long summer days and nights.
Polka-dots are still going strong for summer, shake up the classic print with a colorful variation. This timeless off-the-shoulder mini dress is marked down 31% off and comes in three other colors to choose from.
Between the raffia texture and low platform shape, these may be the ultimate slip-on sandals for summer. And at 45% off? Confirmed, we need these.
Kipling's bags are beloved for travel due to its multi-compartment organization, water-resistant construction, lightweight feel and versatile designs. It makes sense that this style has hundreds of 5-star reviews.
What do shoppers love most about this lightweight cover-up? That it can take you from the beach to dinner in a breeze, doubling as an adorable going-out frock in heap of fun colors.
Sojos is among the most popular affordable, high-quality eyewear brands on the market and these retro frames are at the top of summer's trend watch worth participating in.
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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