If your Pinterest board has been overflowing with coastal aesthetics and Eurosummer fantasies, it's not just you, shells are everywhere this summer. The Shellmaxxing trend (yes, it's a thing and yes, it's exactly what it sounds like) feels like the natural evolution of the collective's obsession with mermaid-core — thanks, Zara Larsson.
From designer runways to your favorite brands, shell-embellished accessories are trending upwards, touching everything from jewelry, to handbags, to footwear — and shoppers are leaning all the way in.
Part of shellmaxxing's appeal may be how grounded the trend feels: natural materials like shells and mother-of-pearl are taking centerstage this season, giving even the most maximalist looks an organic, earthy quality.
The good news is you didn't need to raid the beach to channel your inner siren. If the playful trend feels intimidating, try it with subtle options like a sleek strand of shells beaded as a bracelet, necklace, or anklet. Or, if you're fully ready to cosplay as Ariel, a clawclip, straw hat or trendy belt adorned with seashells — real or faux — are unique options to tie the beachy trend into your summer wardrobe cohesively.
Be it for vacation, a wedding, or dinner by the water, Michael Kors' rattan clam will be a compliment magnet.
Between the wedge heel and thong silhouette, the adorned shells are the cherry on top.
Perhaps summer's simplest trend, a corded necklace with a statment pendant such as this can compliment any ensemble.
Decorate beach-tousled waves with a cute hairclip, and when you're not using it, clip it to your beach bag as a bag charm.
Silk square scarves have become a functional 'It' accesory in recent seasons; tie this one from Maavi around your waist, hair, or handbag.
Tell the ocean you love her with semiprecious pearls strung on a delicatly beaded anklet.
Summer's sun calls for practical footwear, like a walkable pair of espadrilles — don't miss the nautical embellished details.
One can ace the shell trend with tiny details just as well, this keychain or bag charm incorporates a beachy element without being too loud.
This black-owned brand is beloved for its precious creations using natural materials, like this sculptural bracelet featuring a yoka shell, freshwater pearls, and sea glass.
Summer's sun calls for practical footwear, like a walkable pair of espadrilles — don't miss the nautical embellished details.
One can ace the shell trend with tiny details just as well, this keychain or bag charm incorporates a beachy element without being too loud.
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