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How to Get Allie Hayes’ Viral Off Campus Style—Plus Hannah Wells’ Cozy Closet
Sofía Viera · 2026-06-23 · via E! Online (US) - Top Stories

How to Dress Like Allie Hayes & Hannah Wells from Off Campus, According to the Show’s Costume DesignerCourtesy of Liane Hentscher/Prime

We don't know about you, but we're still at Briar U. And while we might have Off Campus' Allie Hayes' viral hair, there's another important element that's missing from our lives. Her stylish closet and the undeniably chic outfits inside it that everyone online is obsessed with—including our main character, Hannah, who's always wearing her best friend's clothes, too. 

So, whether you're more of an Allie or a Hannah, we went straight to the source to find out exactly how to recreate our favorite characters' styles at home. E! tapped Charlene Akuamoah, the costume designer for Off Campus, to get the details on it all

"[When sourcing the items] We thought about where these characters would shop and what would make sense for a college student, but I also wanted to make sure some of the looks felt aspirational," Akuamoah told E!. "I thought about the people who would watch the show and how they might identify with these characters and want to dress like them."

Off Campus Season 1

You can watch Off Campus on Amazon Prime Video with a 30-day free trial

The Inspiration Behind Allie Hayes’ Viral Off Campus Outfits

"For Allie, we wanted her wardrobe to feel fluid and expressive, reflecting her creative spirit and the sensibilities a drama student would have," Akuamoah told E!. Her style can be described as a blend of boho, contemporary fashion, vintage finds, and 1970s-inspired silhouettes.

"I drew inspiration from street style photography, runway, and tapped into looks from iconic movies like Almost Famous (Kate Hudson as Penny Lane had so much style!)," she said. "We approached her wardrobe with the idea that she could effortlessly slip into any genre or aesthetic in a way that still felt authentic to her personality."

Why Allie Hayes’ Off Campus Outfits Feel So Effortlessly Cool

"I think people are drawn to her style because it feels like permission to be expressive without needing to fit into a single aesthetic," Akuamoah told E!. "There’s a freedom in how she dresses that reads as effortless and not overly curated."

When getting dressed, Akuamoah said Allie follows her mood and instincts exclusively. She doesn't pay attention to trends, nor does she follow any fashion rules—like pairing a soccer jersey with a boho maxi skirt. "There’s something exciting and freeing about being able to adapt to so many styles and silhouettes, and that’s something very aspirational in a world where microtrends dominate," she said. "It takes more thought and confidence if you want to stand out."

How Can We Recreate Allie Hayes’ Outfits at Home? 

To recreate Allie’s style, the goal is to build a closet that feels like a unique collection of finds that feel authentic to you."You start by making sure you don’t throw away old pieces," Akuamoah told E!. "There is a mix of boho influences, vintage, contemporary, so flowy dresses/skirts, interesting denim, vintage blouses, and a variety of boots from cowboy to biker."

Think outside the box when it comes to styling these pieces, too. The unexpected juxtaposition is the point. "The idea is to focus on curating items that feel expressive, bold, and sexy with a bit of whimsy without trying to fit into any aesthetic," she said. "Be experimental! Brands like Free People, Jaded London, PCFG, IamGia, Lioness, and scouring your local vintage boutiques for really good coats and shoes."

Verdusa Cheetah Print Sequin Top

This sequin top is available in a variety of prints and patterns, and features a self-tie halter style, a plunge neckline, an asymmetrical hem, and an open back.

Rare Deal

Free People Paradise Found Faux Suede Skort

This faux suede red mini skort is sporty in the back and sexy in the front. Plus, for a limited time, it's 50% off. 

DREAM PAIRS Knee High Riding Boots

Put a little rocker edge to your outfit with this pair of black riding boots with its square toe, block heel, and buckle strap detailing. 

Lace Tank Top

Made with a delicate floral lace, this sheer blouse features a ruched bust, flowy peplum hem, and fluttering cap sleeves in nine colorways. 

Star Patchwork Straight Leg Jeans

Did anyone say denim with interesting details? These jeans feature pearl-studded stars, mid-waist fit, straight-leg style, and a classic five-pocket design. 

Hongsui Wide Leg Pants

We're living in a sporty summer, and these red track pants with their high-rise waist, loose fit, drawstring, and white side stripe details are perfect.

I.AM.GIA Cressida Jacket with Faux Fur Trim Collar

This dramatic (but cozy) ribbed knit jacket with its faux fur trim collar might look familiar if you've seen the show… and isn't it so Allie?

How the Off Campus Costume Designer Created Hannah Wells’ Cozy Style

"Hannah’s wardrobe was incredibly intentional and the result of a true collaboration between myself, the writers, and the showrunners," Akuamoah told E!. The goal was to get across to the viewer that Hannah was the girl next door, but at the same time, she's guarded and working through her trauma. The clothing reflects both of those aspects in her character. "With that in mind, we leaned more into cozy cardigans for her, soft layers, and familiar pieces that appeared throughout the season."

They created a feeling of a lived-in closet, where she repeated certain items in it and styled it in different ways—just like every girl her age would. "Because Hannah was navigating a traumatic experience, it felt important that her clothing reflected her need for safety and comfort while still being cute," she said. 

How Can We Recreate Hannah’s Outfits at Home?

To recreate Hannah Wells' style, Akuamoah recommended focusing on pieces that feel cozy, comfortable, and timeless. Hannah's closet is full of colorful cardigans, soft knit sweaters, classic pairs of jeans, and casual denim mini skirts. "A big part of Hannah’s style is repetition," she told E!. "I wanted this to feel realistic to how we dress on a day-to-day, especially as someone who is working through something traumatic and will reach for her comfort pieces."

She doesn't have a massive closet like Allie; instead, she has a handful of favorite items that she returns to. "Layering is also very important in Hannah’s world," she said. "Knits paired with denim, cardigans with a cute low-cut shirt, and really good quality comfortable basics. Reach for brands like Aritzia, Uniqlo, Reformation, United Colours of Benetton, Levi’s, and Mother."

PINKMSTYLE Square Neck Lace Cami Tank Top

If there's one piece you need to recreate Hannah's style, it's a low-cut tank top that's perfect for layering. Bonus points if it has spaghetti straps and a delicate lace trim. 

Cropped Cardigan Sweater

Whether it's a classic red color or bright rainbow stripes, a cozy cardigan sweater to layer over tank tops is essential. 

Rare Deal

Levi's 314 Shaping Straight Jeans

You can never go wrong with a pair of Levi's jeansespecially when they're a flattering slim-leg fit, mid-rise waist, and this dark colorway. 

MakeMeChic Halter Top

Available in seven chic and bright shades, this halter top is the perfect sexy "going out" top for any karaoke parties with its deep V-neckline, lace trim, open back, and ruched detailing. 

Denim Jean Mini Skirt

This denim mini skirt will transform any outfit from casual to cute instantly. It features a low-rise fit, a comfortable, stretchy fabric, and a five-pocket design. 

Floerns Tie Front Long Sleeve Rib Knit Shrug

This ribbed knit shrug will be an essential layering piece in your closet with its V-neckline, a cropped fit, and an open front with a tie that can be made into a cute bow. 

Sidefeel Oversized Boyfriend Jean Jacket

Not a fan of cardigans? Another jacket option to layer is an oversized jean jacket—preferably one that is not cropped and features a classic blue denim shade. 

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The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.