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E! Online (US) - Top Stories

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Hydrate Curls and Knock Out Frizz With Olaplex’s New Curl...
jacqueline w · 2026-04-30 · via E! Online (US) - Top Stories

Olaplex is a fan-favorite brand that just dropped two new releases: a shampoo and conditioner made for curly locks. Shop the new products now!

Olaplex Curly Hair Main.jpg

Curly girls, listen up!

Olaplex just dropped a brand new shampoo and conditioner made just for you, and they’re here to make your locks more hydrated than ever before.

Both products are made to provide intense hydration, cut down on frizz, reduce breakage and make detangling easier than ever. They provide multidimensional strength from every angle, leaving your curls resilient wash after wash.

Standout ingredients and technology include:

  • Patented 3D Bond Shaper Technology: Repair, rebuild and define your coils and curls thanks to this technology that builds disulfide bonds.
  • Hydra-Define Technology: Block out frizz-forming humidity and lock in smoothing hydration thanks to this positively charged hyaluronic acid complex.
  • Oil Mesh Network: Polymers help to bind manageability-enhancing and shine-boosting oils to the hair cuticle.
  • Natural Oil Blend: Moisture, softness and definition are thanks to nourishing avocado and sunflower oils.
  • Natural Silicone Alternative: This provides enhanced slip and protection, and is derived from squalane-rich olive oil.

Basically, it’s a hydration-forward approach that blocks out humidity (a.k.a. frizz), locks in moisture and is going to become a new favorite in your shower.

Shop both of the new products, below!

Olaplex No.4CURL Bond Shaper Hydrating Curl Shampoo

This creme gel shampoo (with a fresh mint scent) creates a hydrating and non-stripping lather, repairing damage and invigorating the scalp.

Olaplex No.5CURL Bond Shaper Hydrating Curl Conditioner

This conditioner is oh-so soft, and made for detangling your curls and providing intense hydration.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.