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E! Online (US) - Top Stories

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These Premium Skincare Brands Are Quietly Discounted Ahea...
Alexa Vazquez · 2026-06-03 · via E! Online (US) - Top Stories

premiumbeauty hero image.jpgGetty Images

There's plenty of skincare out there that's worth the splurge. But why buy for full price when you can get it for less? You can do exactly that during Amazon's early Prime Day sale, where you can already score insane deals on premium skincare, including COSRX, Medicube, LilyAna Naturals, Paula's Choice, and more.

We're talking up to 50% off the most-wanted brands, including Anua, Paula's Choice, Peter Thomas Roth, COSRX, and La-Roche Posay. From a fan-favorite snail essence that Lala Kent and Madison LeCroy swear by to TikTok viral exfoliating pads that give you glass skin and French girl approved SPF, there's no need to wait until Prime Day begins.

Start saving now during Amazon's early Prime Day sale and get up to 50% off premium skincare.

Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant

This cult-classic exfoliating toner is formulated with salicylic acid, green tea, and methylpropanediol to unclog pores from breakout-causing buildup, soothe irritated skin, hydrate, and give some glow to your skin.

ANUA PDRN Collagen Glow Facial Serum Spray

Capsule facial mist with PDRN 2,000ppm, hyaluronic acid, and collagen to boost hydration for a dewy glow and firmer-looking skin.

Peter Thomas Roth Peptide Skinjection Moisture Infusion Cream

This peptide-rich moisturizer helps boost collagen production to smooth the appearance of fine lines and wrinkles, resulting in bouncier, plumper skin.

La Roche-Posay Anthelios Light Fluid Facial Sunscreen SPF 60

A French girl beauty secret, the Anthelios Light Fluid SPF 60 protects like a pro while feeling weightless. Plus, it doesn't leave behind a white cast.

COSRX Snail Mucin 96% Repairing Serum

Made with 96.3% snail secretion filtrate, this lightweight essence soothes dehydrated skin and reduces dullness. It absorbs quickly into the skin, providing hydration without feeling heavy.

Celebrity fans: Lala Kent, Paige DeSorbo, Madison LeCroy

Editor's Pick

Medicube Toner Pads Zero Pore Pad 2.0

These TikTok-loved Medicube pads are perfect for those concerned about enlarged pores, seeking smoother skin, and battling greasy skin from excess sebum.

The INKEY List Peptide Moisturizer

Fragrance-free and non-comedogenic, this cream is packed with peptides and ceramides to restore and maintain the skin's moistures barrier, leaving skin feeling soft, smooth, and protected.

JiYu Toning Polish Pads

These viral on-sale toning pads include snail mucin, niacinamide, and peptides to fade dark spots, smooth fine lines, and give you that glass-skin glow. Use them daily or as a quick mask for clearer, plumper, more radiant skin.

LilyAna Naturals Anti Aging Retinol Face Cream

Diminish the appearance of wrinkles, fine lines, blemishes, and age spots with this meticulously formulated retinol cream. It is gentle on your skin, delivering hydration without any pore-clogging oily residue. It has 41,400+ 5-star ratings.

What Is Prime Day? 

Prime Day is Amazon’s massive annual shopping event exclusively for Prime members, featuring major discounts across pretty much every category imaginable. Think of it as Black Friday in the middle of the year, with limited-time lightning deals, celebrity-loved findsbeauty steals, tech markdowns, and viral products all competing for your attention.

Over the years, Prime Day has become one of the biggest shopping events online, with other retailers often launching competing sales at the same time. Whether you’re stocking up on household essentials or finally buying that item sitting in your cart for months, Prime Day is known for delivering some of Amazon’s lowest prices of the year.

Do You Need an Amazon Prime Membership

Yes, you’ll need an Amazon Prime membership to access most official Prime Day deals. The good news is that Amazon typically offers free trial options for eligible new members, which means some shoppers can still take advantage of the savings without committing long term.

Beyond Prime Day access, a membership also includes perks like fast shipping, Prime Video, exclusive discounts, and more. If you plan to shop the event heavily, the membership can easily pay for itself through the discounts alone.

When Will Prime Day Deals Start?

While the main Prime Day event usually lasts about 48 hours, deals often start rolling out well before the official kickoff, including early Prime Day deals that we've found live, now.

Amazon typically releases early beauty, fashion, home, and wellness deals in the days — and sometimes even weeks — leading up to the event, giving shoppers a chance to score discounts ahead of the rush.

Popular categories like home, fashion, beauty, and tech tend to see early markdowns first. Once Prime Day officially begins, new deals can drop as often as every few minutes, so it’s worth checking back throughout the event.

Want to shop more early Prime Day deals? See which top-rated products are already on sale.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.