As AI continues to dominate industry conversation, working out which innovations consumers actually want luxury brands to adopt is a tall order.

To find out, Vogue Business surveyed almost 300 consumers on how they feel about AI’s application in fashion and how luxury brands should innovate to meet growing needs. These findings informed the Vogue Business Future of AI series, which explored how AI will change luxury fashion in the next 10 years.

In our live webinar, Vogue Business tech editor Amy O’Brien and senior reporter Maliha Shoaib explored the key themes that emerged from the series — from how AI will transform in-store retail, to the challenge of integrating the tech in ways that feel both seamless and meaningful for luxury brands, and whether AI will ever crack taste.

Watch the full webinar video below.

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