Rosie Huntington-Whiteley Revealed Her New Brand Mémoire with an Intimate Upper East Side Dinner Party

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For Rosie Huntington-Whiteley, memories are the ultimate luxury. And such is the ethos behind Mémoire, her first venture in the home and design space, and one she has been quietly building for some time. Ahead of the brand’s official launch on May 12, the supermodel hosted an intimate dinner celebration for friends and collaborators at the Upper East Side home of interior designer Alyssa Kapito.

The gathering was as carefully curated as the line itself, with guests including Daniel Lee of Burberry—who is also dressing Huntington-Whiteley for tonight’s Met Gala—alongside Ashley Graham, Imaan Hammam, Dree Hemingway, and Phoebe Tonkin.

The evening began with a cocktail hour at 7 p.m. Friends stepped into Kapito’s serene and polished abode, which was bathed in soft evening light. It was the ideal setting to unveil the world of Mémoire, with pieces from the yet-to-launch collection interspersed among Kapito’s own unique furnishings. “Stylistically, we’re very aligned,” Kapito told Vogue. “We both appreciate antiques, but in a way that feels fresh—you can collect pieces that feel stale, or you can make them cool. Rosie is very cool.”

Home for Rosie means something entirely different these days. “I’m at a time in my life where being at home is really special,” the entrepreneur shared. And motherhood has shifted the way she holds onto certain objects—like the jewelry gifted to her by her partner Jason Statham, the Tiffany hairbrush she chose for her daughter, and the handwritten letters from her own mom when she passed her exams. “When I think about what I would save in a fire, it would be those things.”

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That precious sentiment became the foundation of Mémoire. Built in partnership with Westview Ventures, the brand lineup emerged organically based on conversations among the founding team. “We all bonded as moms,” said co-founder Meaghan Cox, noting that a sense of nostalgia felt absent from the current luxury landscape. “We wanted to create something that can be preserved and passed down.”

Fresh off a flight from Rio de Janeiro, Huntington-Whiteley was straight into the pre-Met Gala whirlwind upon touchdown. As a veteran of the red carpet, she was tight-lipped about her upcoming look. However, she was happy to share her beauty prep regimen, which is refreshingly understated. “I keep it really simple: I have a facial the morning before with Melanie Grant, a lymphatic drainage massage that evening, and an early night—that’s it!”

Around 8:30 p.m., guests made their way to the dining room. True to Kapito’s signature style, the space was subtle but impactful, anchored by a striking yellow floral centerpiece and crystal hurricanes of varying heights that added just the right note of intrigue, alongside Christofle china and flatware. The meal, prepared by chef Michela Laccabue, opened with delicate caviar gougères, followed by black sea bass with dandelion greens dressed in anchovy vinaigrette, and focaccia bianca. A chocolate sablé rounded out the night, as conversations flowed easily and guests lingered well past bed-time.

Photo: Richie Davis
Dree Hemmingway, Imaan Hammam
Photo: Richie Davis
Rosie Huntington-Whiteley, Georgia Fowler