Amazon’s Big Summer Beauty Event has arrived, perfectly-timed for anyone looking to refresh their beauty cabinet by enjoying up to 30% off select cosmetics through May 10. With rising temperatures (and maybe some travel on the horizon), now’s the moment to restock essentials: SPF, lighter skincare, wellness favorites, or a new device to get your complexion ready for whatever summer brings.
Luckily, the Summer Beauty Event comes packed with all of these finds—though, the major standout from this year’s sale are the abundance of K-beauty steals. Whether you’re new to Korean skincare or a longtime devotee, you’ll find best-sellers that earn a spot in your cart year-round (and there’s no better excuse than a great discount).
This annual two-week event spans everything from supplements to LED face masks, makeup, and more. And just when you think you’ve seen it all, 48-hour flash deals pop up to sweeten the mix. All the details are below—let the summer shopping begin!
Sometimes, shopping leads to analysis paralysis thanks to an overwhelming variety of discounts to pick through—that’s what we’re here for. We’ve done the scrolling for you, gathering up the best of the best. Below, we’ve broken out our guide into six categories to help you shop whatever is on your beauty wishlist.
K-Beauty is no longer a niche category, but a booming business stateside. With other Korean categories like makeup and hair care on the rise, Korean skincare reigns supreme in popularity, with Amazon itself one of the main purveyors. “While Amazon and TikTok are leading the K-beauty sales, the category is sure to see major growth this year as American consumers discover new products via social media, Korean culture (think: K-Pop and K-Drama), and in-store launches,” Sarah Chung Park, founder and CEO of Landing International, previously told Vogue. As for what’s up for grabs during the sale event, there’s the endlessly viral Biodance collagen mask, as well as Rejuran’s best-selling anti-aging ampoule—And there’s plenty more where that comes from!
Beauty of Joseon
Abib
The time is always right to improve your overall well-being, with supplements like multivitamins, protein powders, and more. During Amazon’s Summer Beauty Event, many of these particularly popular wellness and nutrition-boosting picks are available for a steal. Ritual’s delayed-release multivitamin capsules are stacked with nutrients like omega-3s and methylated folate (a must-have for healthier nails, hair, and skin). Meanwhile, Ka’Chava’s protein powder is a favorite of senior beauty and wellness editor Margaux Anbouba’s—one that she’s so fond of, she considers it one of the best-tasting options available.
Ritual
Ka'Chava
Solaray
Purely Inspired
Summer skincare calls for products that are not only lightweight but multi-purpose. Why? Well, much like our clothes, the fewer layers the better. Take, for example, Embryolisse Lait-Crème Concentré—use it as a makeup-removing balm, apply a thick layer as a mask, or use it as a nightly moisturizer to wake up with glowing skin. For those prone to hyperpigmentation, Paula’s Choice’s azelaic acid gel does wonders at lightening dark spots. Meanwhile, both Neutrogena and Elemis offer lightweight gel creams with added SPF protection.
Embryolisse
Neutrogena
Paula's Choice
Elemis
Those aiming to upgrade their hair and skin game might consider turning to nifty tools. If you’re in the market for a new hair tool, cult-favorite picks from BaByliss Pro and GHD are all on sale, with some of their most popular (and usually pricey) models. Meanwhile Hailey Bieber’s favorite glow-boosting tool, the Medicube Age-R booster Pro, is on sale, alongside Therabody’s LED face mask and an at-home IPL device.
BabylissPro
Vogue’s Kiana Murden uses BaBylissPRO’s Nano Titanium Ultra-Thin Straightening Iron.
Bio Ionic
Ulike
Vogue’s beauty shopping editor Kiana Murden uses the Medicube Age-R Booster Pro.
Therabody
Video: Courtesy of Sam Ravin
Every dermatologist agrees: SPF is a daily essential, even if most of your time is spent indoors. Factor in the stronger summer UV rays, and it becomes even more critical to protect your skin from sun damage—both for your health and appearance. “We are also becoming more aware of the negative effects of blue light on our skin,” board-certified dermatologist Blair Murphy-Rose, MD previously told Vogue. “Indoors, we are exposed to this form of visible light via LED light and electronics like cell phones and computers. For these reasons, wearing sunscreen indoors has skin-protective benefits.” With that in mind, best-selling picks from EltaMD and ISDIN are now on sale. And for those sporting more skin-revealing outfits or sunbathing, body sunscreens from Vacation and Sun Bum are no-brainers.
EltaMD
Isdin
Sun Bum
If you’re keeping your summer makeup light in light of high temperatures, there are still ways to add oomph without weight. Think: brows, lips, and blush. For sweat and sip-proof lip liner, Sacheu’s peel-off stain is wildly viral. Meanwhile, Clinique’s chubby sticks impart multi-purpose color wherever drawn on. Then, of course, Anastasia Beverly Hills’s Brow Wiz is a cult favorite with over 22,000 glowing Amazon reviews.
Sacheu
Vogue’s Conçetta Ciarlo uses Sacheu’s Lip Liner Stay-N.
Anastasia Beverly Hills
Clinique
Amazon Summer Beauty Event Flash Sale Details
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