The World Cup is well underway in North America, but in continental Europe, another display of masculine bravura is taking shape. The spring 2027 edition of men’s fashion week began in earnest with actor Noah Jupe arriving at Milan’s Prada Fondazione in a jumper so low-cut it brought to mind the waxed-chested metrosexuality of the 2000s’ most image-conscious footballers. Men in scoop necks are, for better or worse, back in fashion.

Jupe was joined at Prada by Ruaridh Mollica—a rising movie star from Scotland—as the latest beneficiaries of fashion week’s internet-boyfriend-making machine. As much as a front-row appearance is a cosign of relevance, it also remains one of culture’s most reliable routes to heartthrob status. The house has long had a knack for identifying tomorrow’s leading men before everyone else does. See: Louis Partridge, Troye Sivan, and Jordan Firstman, who were among the celebrities taking in this season’s ultra-slim, ultra-transparent tailoring.

Paris got off to an equally hot start: despite a brutal heatwave, Heated Rivalry heartthrob Connor Storrie arrived at Saint Laurent in black latex knee socks, while Joe Alwyn rolled up his sleeves.

There will be plenty more where that came from: Louis Vuitton, Dior Homme, Celine, and Dries Van Noten—plus an off-schedule Jacquemus show in Corsica—are all still to name their starting 11s.