Reschio is like many other luxury resorts in Italy: it has a pool, a spa, and elegantly decorated bedrooms with plush four-poster beds. Except, Reschio is not really like any other luxury resort in Italy at all. The pool is a glassy, oval-shaped mirage in the middle of a clearing of umbrella pine trees, and lays serious claim to being one of the most picturesque hotel swimming spots in the world. The spa isn’t actually a spa, but a bathhouse: a subterranean network of pools and thermal rooms and bathtubs lit by flickering candlelight and roaring fireplaces. And those four-poster beds? They’re custom-designed by the hotel’s owner, Count Benedikt Bolza, and draped in cooling Italian cotton percale, cross-stitch embroidered with the hotel’s emblem.

So it stands to reason that the lifestyle brand the Bolza family is launching this spring isn’t exactly a lifestyle brand, either. Making things is in their DNA: Benedikt, an architect, oversaw every detail of the painstaking restoration of the 1,000-year-old castle that houses the hotel before it opened in 2021, all the way down to designing nearly every piece of furniture across the property. His wife, Nencia, painted the breathtaking Renaissance-inspired frescoes in the chapel, which weave together botanical illustrations and the Bolza family history. And now, the next generation—specifically, three of the couple’s daughters, Giorgiana, Nerina, and Vita—are leading the charge on Reschio Collections.

“In many ways, it’s not something new,” says Giorgiana, who grew up along with her four siblings in the then-crumbling castle, with a childhood of horse riding, foraging, and putting on plays that sounds straight out of a fairytale. “We have always been designing in one form or another, simply by growing up around it, watching our parents, but also making things ourselves: altering clothes, creating costumes, drawing, putting pieces together. What has changed is that it has now taken on a more defined and structured form.”

The first range of products, which are available on both a shiny new Reschio Collections website and at the hotel’s charming on-site bottega, all developed from items the family had originally made for their own personal use. There’s a bag made from organic cotton, Tuscan leather, and brass, designed for stashing a watercolor painting set and taking it out into the rolling hills to capture the dappled light of a Tuscan morning, as well as a leather pouch that can be strapped to your belt for a hike. (The latter was born out of necessity, as Nencia kept losing her phone: “With five children, who can blame her?” Giorgina laughs.) There are Friulana cotton velvet slippers, crafted by a local shoemaker and available in an array of sumptuous jewel-toned colors. And there are those heavenly custom bedsheets, which they’re now making available after reaching a critical mass of guests asking if they could buy them. (This writer being one of them.)

Indeed, part of their impetus for launching Reschio Collections was simply that, since opening the hotel, so many guests wanted to take a piece of the place home with them—even down to the guardaroba, or staff uniforms, designed by Nencia and inspired by historic Italian country workwear, dyed in shades of olive and burgundy lifted from the surrounding Umbrian countryside and baker boy caps. “There is something about seeing a piece worn and lived in that makes you notice it differently, and makes it more desirable,” Nerina notes. “In a way, Reschio has been the stage for all these products to emerge naturally.”

Equally important to the family, however, is ensuring they aren’t launching products for the sake of launching products. As Giorgiana puts it, while many of the pieces they’ve released and are currently working on were born out of necessity, “none of these pieces are actually necessary”—but they were all born out of the rhythms and needs of life on their estate, and were equally intended as a means of sharing the impeccable work of the craftspeople they’ve worked with over the family’s 30 years living on the estate. (Before the opening of the hotel in 2021, the Bolzas spent many decades restoring farmhouses and palazzos across the sprawling 3,700-acre estate.) “Many of them know and trust us and almost work exclusively for us,” Giorgiana notes. “It is about rediscovering and reintroducing ways of doing things that might otherwise be forgotten.” Adds Vita: “It's about producing in Italy and supporting traditional knowledge and skills, which are increasingly being replaced by machines or outsourced to distant countries.”

The collections will be ever-evolving—the fact that they launched with the five products they did, the sisters explain, was essentially just a happy accident. “That said, they are excellent examples of the philosophy behind the collection,” Nerina notes. Among the many products they’re currently developing, there’s a vintage-inspired motoring suit and leather driving gloves that are set to launch in the fall, as a nod to the annual vintage car rally that takes place on the estate. (Giorgiana notes that the suit is intended to be versatile, and can be worn with a shirt and tie in the evenings.) They’re also playing around with new iterations of the Poggibonsi lamp—a 1930s-inspired drum-like design—using colored glass. “It’s an exciting moment of experimentation,” says Vita.

Indeed, the lamp was one of the first pieces Benedikt designed when he first began restoring houses on the estate, making it something of a full-circle moment. “As our lives change, the collection may shift too,” Nerina notes. “We view the collection as something that grows alongside Reschio, and alongside us.”