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It could also be read as part of a broader push from Zara to engage with the fashion world beyond, from the company’s collaboration with Willy Chavarria to its forthcoming “creative partnership” with John Galliano.
Not to brag or anything, but we stopped by our local Zara this morning before the official opening to check out the goods. A Spring Street shop in Soho, which was formerly dedicated to Chavarria’s collection, is now fully Benito-fied. Already a line had started to form outside; inside, it was pops of orange and pink, stripes and plaids, and a lot of seriously impressive goods everywhere you looked. What else would we expect from the man who didn’t just make our 2025 Best Dressed list, but topped it? Here’s a look at the frenzied hour we spent at the store, trying on as much as we could with the clock ticking till opening.

“I’m in desperate need of color for spring-summer, so I was immediately drawn to this bright orange windbreaker. I love how it feels sporty and slightly technical, yet the vibrant hue still makes it feel fashion. There’s something effortlessly-cool about it—throw it on with jeans or shorts, and you’re good to go.” — Christian Allaire
Zara
Zara

I am a big long-sleeve t-shirt guy, and so when I saw the campaign images with Benito, I knew I wanted to try those. Honestly, they’re excellent, mostly because they’re slightly cropped and as a guy who’s all of 5’8’”, t-shirts are often a bit long on me. Not the case here. The color is great too. After I saw Christian in the brown cargo shorts, I shamelessly copied him, and I’m glad I did. They’re baggy in the best possible way, and I love brown as a general rule.—Max Berlinger
Zara
Zara
I love a thin little summer knit for cool breezy nights, and the cropped shape of this sweater feels like a modern update of an enduring classic. I like the rounded raw-edge neckline, too. And the statement color is so punchy you can wear it with any neutral, and the look will still pop.

Again, the cropped silhouette is really working for me shape-wise, and it’s made in a linen-wool blend that’s incredibly airy. We just had a real summer preview over the past three days in New York and I’d 100% toss this on during a hot, humid day and just move on. I do think its funny that Christian and I were very much attracted to similar items, though he was more into color. I’m a bit more boring. The plaid shorts are also fun, I think they may be swim trunks but I could see someone just wearing them around town to run errands. The contrast details at the hem and pocket are a nice touch.
Zara
Zara

I’m a sucker for a good baseball tee, especially vintage ones, and this style comes close. (It also incorporates my favorite color-combo: red and pink.)
Zara
Zara

I wanted to try on a pair of jeans, and these are solid—a straight, relaxed fit. Very casual with a very slight stripe pattern. And, again, the boxy cut on the button-up is really good, the color is fun, and its very lightweight (95% cotton with 5% polyester.) I am not a huge pink guy, but even this has me sort of considering it.
Zara
Zara

Wearing a suit in the dead of summer can be tricky, but this white linen style is lightweight and airy enough for any summer event. The cut feels streamlined—not too skinny, and not too oversized. I loved it with a pop of color underneath. The tailoring is also very reminiscent of Bad Bunny’s Super Bowl look. Can I pretend I’m a halftime performer in this?
Zara
Zara
Shop more Zara x Benito Antonio, below.
Zara
Zara
Zara
Zara
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