Formula 1 Miami was once again a convergence of pop culture, sports, and entertainment—bringing together tastemakers, motorsport enthusiasts, and familiar fashion faces for a social calendar that rivaled the race itself.

Marking its fifth appearance in Magic City, the Paddock’s street style influence has brands taking note: F1 sponsor TAG Heuer hosted a pre-race cocktail event and outdoor activation, Tommy Hilfiger celebrated the Cadillac Formula 1 Team’s first home race as well as their CF1 Miami Fanwear collection, and Boss launched their Summer Resort 2026 Soho House pop-up to coincide with the Grand Prix. On the party front, the likes of Hailey Bieber, F1 ‘WAGs,’ gymnast Suni Lee, Alix Earle, and many others were spotted taking in the scene—on and off the grid.

Below, an inside look at the buzziest moments.

Silvia Tcherassi's Miami F1 Kickoff

Silvia Tcherassi sped into Miami Race Week with a Tuesday night soirée. In partnership with e-commerce platform ShopMy, the Colombian fashion designer was joined by Sofia Espinosa Tcherassi and Mauricio Espinosa Tcherassi to host a glamorous evening at the Lion’s Den speakeasy in the Little River neighborhood. Guests sipped cocktails at the vinyl-themed bar and enjoyed sounds by Rich Medina, Tiffany Vera, Godisound, and Max Van De Put. Kelly Piquet and Rebecca Donaldson, the respective partners of F1 racers Max Verstappen and Carlos Sainz Jr., were among the crowd, along with model Vita Sidorkina.

Apple TV and Beats celebrate Miami Race Weekend

Professional golfer Lily Muni He welcomed a curated guest list of women trailblazers to kick off F1 Miami with Apple TV (the exclusive streaming partner of the Miami Grand Prix) and Beats on Wednesday evening. Following a cocktail hour, attendees dined in a private room of the members-only Bath Club; which felt more like a gallery experience than a supper. Kelly Piquet, Margarida Corceiro, Carmen Mundt, Rebecca Donaldson, Flavy Barla, Alicia Torriani, as well as jewelry designer Isabela Grutman and F1 content creator Lissie Mackintosh rounded out the chic group. Chef Wei Han of Omawei led a 13-course omakase dinner in partnership with French food collective We Are Ona, which was presented on a sculptural table inspired by the F1 track. “It was such a privilege to host a fun and intimate dinner ahead of the F1 Miami Grand Prix,” Muni told Vogue. “It’s incredible that so many women from different backgrounds and professions are all brought together by the sport.”

TAG Heuer’s F1 Cocktail Party

Brand ambassador Patrick Dempsey led a cocktail party hosted by TAG Heuer on Friday night. “What’s great is we’ve had this huge break and so it’s kind of like seeing the season start over, and seeing how the teams have improved,” Dempsey told Vogue during the event, held against the backdrop of the official timekeeping partner’s immersive installation in Miami’s Design District. The event coincided with the release of the Formula 1 Solargraph lineup; a summer-ready collection of pastel themed watches. Dempsey, who professionally races outside of his acting career, noted this was his first time attending the Miami Grand Prix. “It’s a different feeling here because of the city and there’s a lot going on off the track,” he explained. Fellow TAG Heuer ambassador and four-time gold medalist Sydney McLaughlin-Levrone was seen in the crowd along with Georges Coupet, Alicia Pettit, Matt Cornett, and Lil Twist. “The new collection just exudes Miami to me,” McLaughin-Levrone, sporting a watch from the fresh drop, said during the party. “I focus on a different speed on my track and this is so much faster than mine. It’s incredible to see people pursue excellence in their field and witness it in person,” she added, noting this was also her first F1 experience.

Carbone Beach, presented by American Express

For the fifth year running, Major Food Group and American Express hosted the lively Carbone Beach experience. The three-night supper club on the sand has become F1 Miami’s most popular invitation—with one of the starriest crowds. “Over the past five years, Carbone Beach has taken on a life of its own. It’s no longer just an event, it’s something people plan their weekend around,” chef and Major Food Group co-founder Mario Carbone shared with Vogue. Guests arrived for an ambient cocktail hour and were greeted with live jazz and a spectacular ice tower of seafood. In the main dining room, Carbone’s old school Italian flair enjoyed a theatrical twist thanks to opulent red drapery and crystal chandeliers. Carbone classics were served too, of course. Think: Caesar alla ZZ, spicy vodka rigatoni, and veal parmesan, followed by rainbow cookies and cannoli. A slip-dress clad Hailey Bieber mingled with Fai Khadra on night one, while Bethenny Frankel, Alix Earle, and Jamie Foxx could be seen grooving to a retro hip-hop playlist before Ludacris hit the stage for an hour-long set. The Atlanta-based rapper was joined by surprise performers Fat Joe, Wyclef Jean, DJ Khaled, Kevin Hart, and even Foxx. Snoop Dogg took over headline responsibilities on Saturday night, ahead of his second E11EVEN show, taking the crowd—which included Cindy Crawford, Rande Gerber, and Winnie Harlow— down memory lane with his ‘90s and ‘00s catalogue.

Tommy Hilfiger’s F1 Miami Dinner

Members of the Tommy family came together for a Saturday night dinner at Casadonna to celebrate both the Cadillac Formula 1 Team’s first home race and the Tommy Hilfiger x CF1 Miami Fanwear collection. Olympic gold medalist Suni Lee and actor Michael Rainey Jr. arrived, dressed in the all-American label, following an energetic afternoon at the track. “This is my first F1–it’s amazing. We went on the grid walk and I’m super into cars so it was a great experience with the Cadillac Formula 1 Team,” Rainy Jr. told Vogue. Earlier that day, he had watched the race from the Cadillac Formula 1 Team Paddock Club Tommy suite alongside Lee. “I’m just excited to see all the cars flying by–in real life, the speed looks way different. I’ve been part of the Tommy family for a couple of years now and it’s just always a fun time,” the Power star added. Michael Cimino, Sabrina Quesada, Emma Brooks, and Amanda Diaz rounded out the guest list for the intimate evening at Casadonna.

Audi’s F1 Paddock Club Suite

Audi was omnipresent during the Miami Grand Prix as the Audi Revolut F1 Team–made up of German driver Nico Hülkenberg and Brazilian Gabriel Bortoleto–marked their U.S. debut. Over the weekend, Lupita Nyong’o—clad in a full denim ensemble with two layered jackets—joined Chase Infiniti, Tyriq Withers, and Inter Miami’s Luis Suarez within the luxury automaker’s exclusive Paddock Club hospitality suite for a front row seat to all the action. They were also spotted in the garage and on the grid with the Revolut F1 team for a full behind-the-scenes experience alongside Vito Paladino, president of Audi of America. The German car company simultaneously hosted The Audi Turn 1 Club over the three-day event, where guests enjoyed a signature coffee bar and Argentinian lunch buffet before taking home a Lego model of the Audi Revolut F1 Team R26 Race Car.