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“I’m the most indecisive person when it comes to making smaller decisions,” the honey-voiced influencer and cookbook author says in a recently shared social media post, “and dyeing my hair has been something I’ve been wanting to do for a while now. For the last few months I’ve been texting my hairstylist a lot, asking her whether this is the right decision. And ultimately, she said ‘if you want to go back to black, you definitely can, so why not just do it?’”
“I don’t know whether it’s the seasons changing or life just feeling really good lately, that made me decide to just do it today,” she added. It’s not the first time Smith has gotten experimental with her hair—trying out a gravity-defying, architectural hair look for the holidays last year—but it is her first major dye job.
And it is actually a good time to go red, especially the warm auburn hue Smith has since debuted. Going from a dark base to red requires some significant color lifting, and so the sunnier season is the perfect time for showing off a rich, multidimensional shade.
Celebrity hairstylists have predicted it to be a hot tone this season. “Tons of my clients have been going red over the past year as the trend has taken hold,” Tracey Cunningham previously told Vogue. “I took Emma Stone red, and her shade is quintessential cowboy copper.”
Smith and her hairstylist started by lightening her hair with the Matrix High Riser Pre-Bonded Lightener: a product that works for a variety of hair patterns and diameters, lightening up several shades while protecting hair integrity. When starting with naturally dark hair like Smith’s, it’s important to go gentle. The electric shade of orange her hair became reminded Smith of a German cartoon character—and they layered on a deep wine red. Her eyebrows were also bleached.
Smith’s stylist used a concoction of nine Matrix Super Sync shades, comprising six shades of brunette, copper, ruby red, and warm blonde. Although they had tested the color out, when washed off, Smith decided she wanted to achieve a color that was another step closer to brunette, so her stylist applied more mocha brown and ash tones over the top.
Once happy with the burgundy-esque look, next her stylist blow dried her hair in sections using a diffuser and round barrel brush. They cut a few inches off of her bob to bring the lengths to the nape of her neck, tapered to below her chin in a clean line. “I love when the bob is just crisp,” she says. While she often sports the sleek, jaw-skimming bob she first cut in in 2025, Smith has 3C hair type, which creates densely packed, corkscrew curls when left natural.
Postpartum and suffering longterm with eczema, the mother of four has experienced hair thinning. Smith’s hairstylist added a few tracks into her hair for volume and density. Styled out, her flippy and side swept bob was a glossy dark auburn.
It’s a color that will require a refreshing gloss or tone every four to six weeks—celebrity hair colorist Jacob Schwartz advised Vogue that something like Schwarzkopf’s Professional Igora Vibrance keeps your red hot. But you can trust that Nara Smith will be just as meticulous with her hair as what’s whipping up for her kids.
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