Welcome back to the bob community, Kim Kardashian.

For a while now, Kardashian has kept to her natural raven-dark brunette shade, with almost butt-skimming lengths. For the Monaco Grand Prix—and to cheer on boyfriend Lewis Hamilton—she piled it up ’90s style in a messy up-do, and wore it blown out and voluminous in WAG-worthy waves, catching the salt air while yachting around the French Riviera.

Yesterday, Kardashian debuted an icy-blonde dye job and chin-length layered bob. She was photographed at Epione in Beverly Hills, wearing an oversized beige trench coat, huge shield sunglasses, a Gucci handbag, and matching monogram Gucci shoes. Paired with the femme fatale-y outfit, the look felt film noir-y, fun, and ultra feminine.

Her new cut and color comes care of Iggy Rosales, who has been styling Kim’s hair as well as sister Kylie Jenner. “Platinum season,” the hairstylist captioned a carousel showing off Kim’s new hairdo in a series of poses.

It’s now Kim’s first time batting for team bob. She debuted a feathered clavi-cut at Vanity Fair’s Oscars after-party, and over the years, has taken her hair up to her jawline in blunt, sleek chops. Over the years, she’s experimented with warm caramel highlights all the way up to silver and total white-blonde.

Known to have more than a little bit of an obsession with Marilyn Monroe, Kim’s new cut has that full-bodied feel of Monroe’s iconic, bouncy bob. Kim’s is cut with subtle layering, kicked out and flipped over to promote volume without any heaviness.

Kim Kardashian probably won’t stick to this style for too long—she’s kameleonic, some might say—but, for now, it looks like flippy blonde bobs do have more fun.