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Vogue

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Are the Spring 2027 Menswear Shows Closing the Swag Gap?
Alexandra Hildreth · 2026-06-27 · via Vogue

Image may contain Clothing Sleeve Pants Adult Person and Vest

Dries Van Noten, Auralee, and Ralph Lauren, spring 2027 menswearCollage by Vogue

Are you shrekking in your relationship? Are Jacob Elordi and Kendall Jenner the perfect swag match? By the way, are people still talking about swag gaps? Forget people, can the runways have them too?

Confused? Here are some cliff notes: A “swag gap” is a viral term popularized last year when people began lamenting online about their relationship’s vast sartorial differences. As for Jacob Elordi and Kendall Jenner, two attractive lanky people who possess a penchant for quiet luxury and were recently spotted on a walk in Australia in matching gorpcore, yeah, it seems like a pretty good fit. And menswear? Well, it’s long been the also-ran in fashion, but observing the particularly funky men’s shows this season, I’d say that men’s fashion week might just be closing the swag gap with its flashier womenswear counterpart.

Image may contain Person Flower Flower Arrangement Plant Flower Bouquet Clothing Pants Adult Coat and Potted Plant

Ralph Lauren, spring 2027 menswear

Photo: Isidore Montag / Gorunway.com

There are a few key factors that have jazzed up this season’s collections. Reporting live from on the ground in Paris, Vogue Runway senior fashion news editor Max Berlinger chalks it up partly to accessories. “I’ve noticed a ton of small, quirky gestures like the anklets at Auralee, brooches at Givenchy and Dior, and lots of scarves,” he says. Sarongs, which first appeared in Julian Klausner’s Dries Van Noten menswear are here to stay: sarongs and shirts wrapped around the waist channeled a breezy California attitude at Julian Louie’s Aubero. Elsewhere, Ralph Lauren’s Polo portion dialed up the styling several notches, piling on RL camo corduroy hats with sweaters around the waist, with pocket squares with duffel bags, while bracelet stacks complemented—and never clashed—with instarsia knits. It’s refreshing to see such unabashed maximalism on men, and the best part is that it inspires at-home experimentation. There’s no excuse to be in a swag deficit, when the formula is in front of you. “It’s a low lift way to add some flair to an otherwise unassuming outfit,” Berlinger adds.

Image may contain Blazer Clothing Coat Jacket Formal Wear Suit Long Sleeve Sleeve Adult Person Pants and Knitwear

Prada, spring 2027 menswear

Photo: Isidore Montag / Gorunway.com

Prada spring 2026 readytowear

Prada, spring 2026 ready-to-wear

Photo: Daniele Oberrauch / Gorunway.com

It’s not only the accessories—colors have been packing a particular punch. Tangerine and pool blue lit up Auralee, while Dries Van Noten’s airy ombrés mimicked the sky from sunrise to sunset. Saint Laurent opted for a gentle, but effective approach with dusty shades of yellow, orange, and citrus green. Speaking of green, from split-pea soup to lime-peel, it’s the color of the moment. Chartreuse popped up at Prada in the form of skinny leather pants. It looked like a callback to the boatneck dress from the spring 2026 Prada women’s collection—a little his and hers from fashion’s power pairing of Miuccia and Raf. Jonathan Anderson is speaking across his collections with silhouette and texture too. “The Christian Dior Bar jacket made its tweedy shredded-hem reappearance as the doppelganger of the one worn by a female model in Anderson’s Dior resort show in LA last month,” noted Sarah Mower in her review. Goodbye swag gaps, menswear is embracing “more is more.”

Alexandra Hildreth is the Fashion News Writer at Vogue Runway. She is fascinated by style trends, industry news, shake-ups, and The Real Housewives. Previously, she worked as the Fashion News Editor at ELLE. Her work has appeared in SHOWstudio, i-D, Marie Claire, and more. She is based in New York. ... Read More