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Summer trends come and go but there is always a throughline–bright, beachy, and carefree. Each year we’re excited to refresh our warm weather wardrobes with new swim, coverups, summer totes and sandals. But we’re not reinventing the wheel. Actually, we owe much of our resortwear aesthetic to a handful of iconic brands that have been consistently delivering summer style for decades.

Spanning the globe from Italy to Los Angeles, these longstanding brands have proven that summer is, in fact, endless. Missoni injects everything from swimwear to sweaters with its signature multicolored chevron knits while Pucci does much the same, splashing iconic psychedelic patterns all over their collections year round. Etro has a nomadic, bohemian ethos present in swimsuits, coverups, and embellished bags while Dolce & Gabbana’s romantic, bombshell approach to style just begs you to hit the beach in a high-waisted bikini. And we can’t forget Rudi Gernreich, whose iconoclastic designs shook up the ’60s in ways that still reverberate today.

If you don’t already own a piece from these brands, it’s only a matter of time—especially if sun, surf, and sand is in your DNA. No matter what your summer plans hold, these iconic resort brands have the perfect pieces to bring your look to life, whether you're diving into bright bodycon dresses for a holiday on the Italian coast, or wearing chic French swimwear to sunbathe in your backyard. Below, read up on these fabulous fashion houses and find pieces you can shop today to get in on the legacy.

Missoni

It’s not easy to create a brand signature that conjures instant recognition (and imitators) but Ottavio “Tai” and Rosita Missoni did just that when they founded their eponymous knitwear label in 1953. Quickly supported by major fashion voices of the day, the line became an international success, hitting peak popularity in the 1970s. Those vibrant, almost optical-illusion-like chevrons and patterns that Missoni is known for come from their innovative approach to weaving techniques, adapting and optimizing the Caperdoni loom and Raschel knitting in order to weave over 200 colors into one textile. Thus, the multicolored patterns have come to grace everything from slinky dresses, easy pull-on pants, and itty-bitty string bikinis, all of which are waiting to join your resort wardrobe.

Pucci

Emilio Pucci (a one-time Olympic skier—who knew!) opened his very first shop in Capri in 1951, offering gloriously psychedelic prints to chic beachgoers. The designer quickly conquered every aspect of branding from housewares to wallpaper, clothing to jewelry, counting the likes of Sophia Loren, Jackie Kennedy, and Marilyn Monroe as famous fans. Fast forward to the 21st century and the brand is now led by its first female artistic director, Camille Micheli, who has seamlessly lent Pucci’s historic prints to of-the-moment silhouettes, now fit for selfies on those same Capri beaches Emilio himself once graced.

Etro

Gerolamo “Gimmo” Etro founded his namesake textile company in 1968 with a vita da bohémien sensibility at the heart of the brand; he introduced paisley prints in 1981 and the rest is history. Now gracing everything from one-piece swimsuits to chiffon gowns and jeans, Etro’s prints are the epitome of carefree summer style (even in their fall/winter collections). Invest in any piece that strikes your fancy, and you’ll have no problem styling it into your wardrobe, thanks to the easy eclecticism at the root of the brand.

Eres

Beloved by fashion editors and the chicest women around the world, Eres is the epitome of quiet luxury. Founded by Irène Leroux in Paris in 1968, the swimwear game was forever changed when she threw out the previously binding, boned, and structured standards of swimwear in favor of second-skin suits with simple lines. The brand continues to deliver on those design pillars to this day, offering every cut and color of swim you could dream of in the most luxe materials and perfectly engineered silhouettes. Complete your look with a selection of dresses, pareos, and caftans in light-as-air linen or jersey.

Dolce & Gabbana

Two of the most storied names in fashion, Sicilian natives Domenico Dolce and Stefano Gabbana founded their line in Milan in 1985 with a singular va-va-voom vision. Vintage-inspired pin up silhouettes abound, especially in their swim, resort, and intimates categories. Their signature Sicilian-inspired prints—fruity, floral, and filigreed–grace everything from full skirts and hot shorts to bustiers, string bikinis, and sarongs. Dolce & Gabbana celebrates the bombshell archetype like no other, so don’t be afraid to channel your inner Sophia Loren in their resortwear.

Rudi Gernreich

You may not have heard of Rudi Gernreich by name, but you’ve certainly seen his influence. A verified “fashion revolutionary,” the dancer-turned-designer built a career on pushing boundaries and freeing the body of sexual shame. The Monokini from 1964 is his magnum opus—it’s a simple swimsuit with two skinny straps, but the scandal? It doesn’t quite cover anything above the waist. He also introduced thong swimwear to the market and blurred the lines between gendered design, his pieces being famously photographed by Helmut Newton and sported by the likes of Sharon Tate and Jerry Hall. Gernreich passed in 1985, but in 2018 we were blessed with a revival of the label by Matthias Kind, meaning you can buy these iconoclastic pieces today. Though you may need to proceed with caution; as Laird Borrelli-Persson pointed out in her retrospective of the brand, “It’s mind-boggling that more than half a century later Gernreich’s most iconic design is unpostable on Instagram with its institutionalized nipple ban.”