If there’s one thing we can rely on Amazon for, it’s a constant stream of sale events—the latest of which is officially underway. Prime Day 2026 just kicked off, running from June 23-26 with markdowns across fashion, beauty, home, and electronics from all the best-selling brands. It’s a lot to sift through, and if you’re feeling overwhelmed about the best way to use your Prime membership (understandable), we polled the Vogue Shopping team for all the Prime Day finds they’re bookmarking.

Vogue Editors’ Must-Have Prime Day Picks:

From beauty essentials to wardrobe basics to affordable takes on the season’s top trends, the best Prime Day deals can help you make a dent in your personal wish list (or, if you’re organized and planning ahead, your gifting needs). Of course, those who’ve shopped the sale before know that many of the best Amazon Prime Day deals aren’t in the clothing department at all. Discounts on tech, home, and beauty are where it really shines. If you’ve been wanting to stock up on SPF before your summer travels (and maybe even pick up a new carry-on for the road), this is your chance.

Ahead, a look at all the items Vogue editors are shopping for Prime Day—the on-sale steals, and the pieces we hope will be discounted soon.

The Housewarming Staples

“I visited my dear friend and colleague Laura Jackson over a recent weekend in Atlanta and it only took one cup of her drip coffee to convince me I need a Moccamaster in my life (even though my lack of kitchen counter space might suggest otherwise). Packing for the trip reminded how much difference a little steaming can do for your clothes; I already have Steamery’s portable travel-size steamer, and now have designs on the larger one for the apartment, too.” —Talia Abbas, shopping director

The Multi-Buy Basics

“Prime Day gives me full permission to stock up on everything I love and use constantly–the white tee I need four of, classic jeans, canvas sneakers, and the black flip-flop that will carry me through summer. Beauty-wise, I go straight for the pricey stuffy and buy in multiples. Guilt-free, finally!” —Minty Mellon, shopping market editor

The Surprising Finds

“I’m an infrequent-at-best Amazon user, mostly using Prime Day to stock up on boring basics like my beloved Listerine strips—but this year when investigating the sale, I went down a rabbit hole and found some surprisingly nice items. Versatile tank tops, linen bedding, ‘90s lookalike sunglasses… it’s a little rogue, but I even found a citrus tree. I’ve had a few of Via Citrus’s apartment trees over the year and they’ve lasted a fairly long time in spite of my black thumb; my most recent victim is their kumquat tree. Prayers welcome.” —Elly Leavitt, lifestyle shopping editor

The New Mom Musts

“I’m a new-ish mom to a five-month-old baby boy—and my purchases absolutely represent what I’ve been doing, feeling, and needing during my just-ended maternity leave. Comfort, comfort, comfort, for both me and for him! Since returning to work, I’m enjoying getting my stamina up for leisurely strolls with my stroller and mini family, complete with comfortable shoes for summer walks.” —Cortne Bonilla, senior shopping writer

The Checked-Off List

“Amazon Prime Day is the perfect opportunity to finally purchase all those much-needed items that have been sitting on my to-do list for far too long. The curling iron that blew a fuse months ago? Time for a replacement. The towels and bedsheets I promised myself I’d buy once I moved? Now’s the time. With a four-day sale, I have no excuses left.” —Kasey Busiel, marketing and production manager

The Everyday Essentials

“I currently have a limited supply of clothes that fit me, thanks to my PMOS making my pant size fluctuate as frequently as the wind blows. This means that while I have absolutely no shortage of fun vintage pieces, I usually overlook everyday essentials; I’m adding simple layers to my cart. I’ll stock up on some beauty and home deals, too—because why not grab them while they’re on sale?” —Conçetta Ciarlo, beauty commerce writer

The Wardrobe Building Blocks

“I’m using this Prime Day to stock up on some wardrobe essentials I often overlook for more fun items during the rest of the year. Everyone needs a trusty pair of flip flops, jeans, and, of course, a long-sleeve white tee!” —Fred Sahai, associate commerce producer

The Matcha Maker

“Lately, I have been on a matcha kick. I want to try to perfect my recipe, but I need the right tools—this set from Amazon should do the trick. This summer, I want to record all of my family’s memories through the Meta glasses. They make it so there’s no need to pull out the camera every minute as I try to capture every single moment of my daughter's life.” —Andrea Zendejas, shopping market editor