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The Classic Denim
Levi's Cinch baggy jeans
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The At-Home Espresso
Barista Express espresso machine
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The Suede Shopper
Madewell The Essential tote bag
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The Tinted SPF
EltaMD UV Daily Face Sunscreen
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The Noise-Canceling Headphones
Apple Airpods Max
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The Rejuvenating Face Mask
Biodance Bio-Collagen Real Deep Mask
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The Plain White Tee
Gap short sleeve tee
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The Wellness Wearable
Oura Oura Ring 4
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From beauty essentials to wardrobe basics to affordable takes on the season’s top trends, the best Prime Day deals can help you make a dent in your personal wish list (or, if you’re organized and planning ahead, your gifting needs). Of course, those who’ve shopped the sale before know that many of the best Amazon Prime Day deals aren’t in the clothing department at all. Discounts on tech and beauty are where it really shines.
For those more keen on refreshing their homes, our team also has plenty of decor and appliance picks—including a luxury coffee maker—to recommend. And for those ready to jet off on summer travels, this is your chance to stock up on SPF, travel-sized toiletries, and maybe even pick up a new carry-on for the road.
Ahead, a look at all the items Vogue editors are shopping on the last day of Prime Day.
“I’m a new-ish mom to a five-month-old baby boy—and my purchases absolutely represent what I’ve been doing, feeling, and needing during my just-ended maternity leave. Comfort, comfort, comfort, for both me and for him! Since returning to work, I’m enjoying getting my stamina up for leisurely strolls with my stroller and mini family, complete with comfortable shoes for summer walks.” —Cortne Bonilla, senior shopping writer
Bala
Blue Lizard
“I’m an infrequent-at-best Amazon user, mostly using Prime Day to stock up on basics like body wash and my beloved Listering strips—but this year when investigating the sale, I went down a rabbit hole and found some surprisingly nice items: ochre taper candles for summer dinner parties, a straw hat for the beach, a terracotta planter for the herb garden I’m scheming to populate my windowsill.
More practically, I just purchased this wicker basket to replace a drawer that broke in my closet. It’s not the most exciting, but my t-shirts and pajamas will be happy to have a home again.” —Elly Leavitt, lifestyle shopping editor
Listerine
Creative Co-Op
Madewell
“Year after year, my Prime Day shopping list is largely the same. In true beauty editor fashion, I’m primarily searching for skin, hair, and makeup deals to restock on my favorites. Right now, I’m really invested in stronger nails, healthier hair, new forms of SPF, and finally learning how to tame my brows. Otherwise, I’m keeping my eyes peeled for any style or home goods that speak to me. A fake plant (I can’t be bothered to nurture a real one!) and a new speaker are a must.” —Kiana Murden, beauty shopping editor
“I currently have a limited supply of clothes that fit me, thanks to my PMOS making my pant size fluctuate as frequently as the wind blows. This means that while I have absolutely no shortage of fun vintage pieces, I usually overlook everyday essentials; I’m adding simple layers to my cart. I’ll stock up on some beauty and home deals, too—because why not grab them while they’re on sale?” —Conçetta Ciarlo, beauty commerce writer
Free People
Vogue’s Wavytalk’s Multi Curl 5-in-1 curling wand set.
Vogue’s Conçetta Ciarlo uses Abib’s PDRN Volume Fill-It Booster Cream.
Abib
“Lately, I have been on a matcha kick. I want to try to perfect my recipe, but I need the right tools—this set from Amazon should do the trick. Plus, I’ll add some wardrobe basics—like a good white t-shirt and maybe try a new moisturizer I’ve had my eye on.” —Andrea Zendejas, shopping market editor
Fellow
Paula's Choice
“Prime Day is for stocking up on some wardrobe essentials I often overlook for more items during the rest of the year—everyone needs a trusty pair of white sneakers and jeans. I’m also using the opportunity to replenish my pimple patch supply. Finally, my sister’s Kindle has changed her life, so I figured now was the perfect time to get my hands on one as well.” —Fred Sahai, associate commerce producer
Nodpod
Wavytalk
“For me, summer is also self-care season. From my favorite hair care essentials (I became obsessed with hair and scalp care after a 15-step scalp cleanse I received in Seoul earlier this year) to my always-in-stock skincare and body favorites from Nécessaire, I love to feel nourished in the summertime. During the sales, I tend to over-stock so I don’t have to restock (is there anything better than not having to re-buy your empties?!); I’ll be adding these beauty saviors to my cart along with a few oversized menswear pieces I often throw on post-routine.” —Libby Page, global executive shopping director
“I visited my dear friend and colleague Laura Jackson over a recent weekend in Atlanta and it only took one cup of her drip coffee to convince me I need a Moccamaster in my life (even though my lack of kitchen counter space might suggest otherwise). I’m also newly obsessed with these electrolyte gummies—adding to cart!” —Talia Abbas, shopping director
Plant People
Cymbiotika
Lila Raicek
“When it comes to makeup and skincare, I’m more of a minimalist. I opt for fresh, hydrated skin and more natural-looking picks versus color cosmetics that pop. I’ll be restocking some of my favorites, like Saie’s subtle glowy gel and Nécessaire’s lip balm. ” —Madeline Fass, fashion market director, shopping
“Prime Day gives me full permission to stock up on everything I love and use constantly–the white tee I need four of, the sunscreen that will carry me through summer. Beauty-wise, I go straight for the pricey stuffy and buy in multiples. Guilt-free, finally!” —Minty Mellon, shopping market editor
EltaMD
Topicals
Unite Hair
“Amazon Prime Day is the perfect opportunity to finally purchase all those much-needed items that have been sitting on my to-do list for far too long. The curling iron that blew a fuse months ago? Time for a replacement. The towels I promised myself I’d buy once I moved? Now’s the time. No excuses left.” —Kasey Busiel, marketing and production manager
T3
Boll & Branch
Supergoop!
Hat Attack
Shop More Vogue Editor-Approved Prime Day Sales:
Dyson
Elemis
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