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Vogue

The Best Celebrity Coachella Outfits of 2026 So Far: Olivia Rodrigo, SZA & More This Couple’s Wedding Combined New Orleans and Indian Traditions—and Included Multiple Brass Band Parades On the Podcast: Jean Smart on the Bittersweet End of ‘Hacks‘ Required Reading: Five Books That Shaped the Way Mikaela Dery Thought About Fashion Writing There’s Never Been a Bigger Year for High-Low Collabs Who Was the Real Emily From ‘The Devil Wears Prada’? 9-5: Lauren Rubinski of Rubirosa’s Doesn’t Dress to Please Anyone But Herself 16 Bridal Swim Looks to See You From the Bachelorette to the Honeymoon The Best Airbnb Villas From Around the World Offer Your Most Luxe Vacation Yet Rihanna Clashes Animal Prints How Only Rihanna Can Everything Meghan Markle Wore on Her Australia Visit With Prince Harry ‘It’s a Proud Moment’: Stella McCartney on Returning to Collaborate With H&M, 20 Years Later Coachella’s Big Brand Renaissance Setting Up Shop in Madrid YoungArts Gala Returned to the Metropolitan Museum of Art to Uplift the Artists of Today and Tomorrow 17 Nude Nail Designs That Prove Less Really Is More 8 Best Cuticle Oils for Stronger, Healthier Nails Walking Pads Are the Fitness Shortcut Busy People Actually Need Here’s What Friday’s New Moon in Aries Means for Every Star Sign The 8 Best Hotels in Miami, From South Beach to Brickell Filmmaker Julia Loktev on Her Jaw-Dropping Documentary About Russian Journalists on the Edge of Exile How to Style the Gorpcore Sneaker for Everyday ‘Titanique’ Star Marla Mindelle on the Show’s Improbable Voyage to Broadway Justin Bieber’s Skylrk Sales Hit $15 Million, Smashing Coachella Merch Records 40+ Chic Matching Sets for Women to Wear This Spring 6 Genius Hair Hacks That Changed How I Care for My Hair Capri Pants Are Here to Stay—8 Chic Ways to Wear Them in 2026 Did I Fever-Dream The Upcoming Martha Stewart Biopic Starring Cate Blanchett? In ‘Mother Mary,’ the Pop Star-Worthy Costumes Tell a Deeper Story Tory Burch, DVF, and Fabiola Beracasa Beckman Celebrated Newly-Minted Author Emma Grede A Rare Interview With Nobel-Winning Author Han Kang The Bride and Groom Held Two African Ceremonies—And a Sunny Sunday Wedding—In the Arizona Desert ‘The White Lotus’ Season 4 Will Take Place at Cannes Film Festival—and Be Filmed at These Glamorous Hotels Kaia Gerber Masters the Art of Looking Undone Jennifer Lawrence Gives Last Summer’s Hottest Shoe a Round Two The Future’s Bright! Inside the Annual FIT Gala The Screening of Brunello: A Gracious Visionary Might Just Be Manhattan’s Most Glamorous Movie Night Ever In a Lonely Place: Adrien Brody Brings ‘The Fear of 13’ to Broadway From Flau'jae Johnson to Azzi Fudd, See All the Red Carpet Looks From the 2026 WNBA Draft 9 Foods With More Protein Than Steak Future Seattle Storm Rookie Flau’jae Johnson on Soft Glam, Confidence, and Staying Present Azzi Fudd Is On Top of the World at the 2026 WNBA Draft My Search for an Acne-Safe Tinted SPF 50 Is Over Rhode Island May Be the Smallest State, But Its Real Housewives Franchise Is My Biggest Obsession Get to Know the Danish Brands Competing for Scandinavia’s Biggest Fashion Prize The 96 Best Looks From the New York Bridal Fashion Week Spring 2027 Collections ‘Euphoria’ Season 3: 68 Thoughts I Had About Episode 1 LVMH’s Fashion Sales Drop 2% in Q1 For Michaela Coel, Two Press Tours Calls for Double the Fashion The Key Spring 2026 Handbag Trends to Shop Now Love a Minimalist Mani? 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Marilyn Monroe on the Catwalk: How Designers Have Referenced the Blonde Bombshell
Laird Borrelli-Persson · 2026-05-31 · via Vogue

It took a fever dream of ambition and a studio executive’s cunning to transform the orphan Norma Jeane Mortenson into Marilyn Monroe. As Marilyn, she would become the ultimate bombshell, one who dazzled onscreen and whose image would be seared into the public imagination, seemingly forever. With her platinum blonde curls and heavy-lidded eyes, she worked her way into art and, posthumously, onto many a runway. Now, on the occasion of the 100th anniversary of the actor’s birth, we look at how designers have borrowed some of her stardust.

An AI search revealed that, to a bloodless machine, Monroe’s face and hair are her most defining characteristics. It’s that unmistakable visage—as interpreted by Andy Warhol both as a silkscreened artwork and reinterpreted in his own photographic portrait as Marilyn—that has been adapted by designers again and again. Most famously by Gianni Versace in 1990 and later reissued by Donatella Versace in 2017 for a new generation. For a menswear collection built around “creative provocateurs,” it was Dries Van Noten, of all people, who used blown-up photo prints of Monroe pasted across T-shirts, button-ups, and jackets. Many others (including Jean-Charles de Castelbajac) haven’t been able to resist the siren’s call of a portrait dress featuring that instantly recognizable face. Domenico Dolce and Stefano Gabbana, meanwhile, are among Monroe’s most ardent fashion fans, and, to prove it, have presented at least three collections in which she is referenced. Perhaps their most witty, for spring 1992, the designers referenced a revenge dress made out of a burlap potato sack, which the actor wore in response to a derogatory comment on her style.

Thierry Mugler and Alexander McQueen are among those who have iterated on Monroe’s stage costumes, notably the infamous white flyaway halter dress from The Seven Year Itch and the dressier looks from Gentlemen Prefer Blondes. The most abstract take on Monroe’s look comes from Jean Paul Gaultier, who in 1984 (pre-Madonna) designed cone bras (a ’50s silhouette that the actor made maximum use of) in cartoonish proportions that were as exaggerated, in their way, as the Monroe myth, which only grows as time passes.

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Yves Saint Laurent spring 1990 couture.

Photo: Victor Virgile / Getty Images

With this collection, according to the Musée Yves Saint Laurent Paris, the designer “paid tribute to the figures he admired, including Marilyn Monroe, Catherine Deneuve, Zizi Jeanmaire, Marcel Proust, Bernard Buffet, and Christian Dior.”

Image may contain Lawrence Schiller Sidney Toler Person Clothing Coat Accessories Bag Handbag Adult and Photography

Marilyn Monroe, June 15, 1961.

Photo: Hulton Archive / Getty Images

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Jean Paul Gaultier fall 1984 ready-to-wear.

Photo: Penske Media / Getty Images

This image may contain Clothing Apparel Human Person Fashion Footwear Shoe Sleeve Long Sleeve and Robe

Versace spring 1991 ready-to-wear.

Photo: Condé Nast Archive

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Marilyn Monroe wearing a potato sack dress, circa 1952.

Bettmann

Dolce amp Gabbana spring 1992 readytowear.

Dolce & Gabbana spring 1992 ready-to-wear.

Photo: Condé Nast Archive

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A scene from Diamonds Are a Girl’s Best Friend, 1953.

Photo: Hulton Archive / Getty Images

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Thierry Mugler fall 1995 couture.

Photo: Victor Virgile / Getty Images

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Thierry Mugler fall 1995 couture.

Photo: Condé Nast Archive

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Marilyn Monroe and Jane Russell in Gentlemen Prefer Blondes, 1953.

©20thCentFox/Courtesy Everett Collection

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Jean-Charles de Castelbajac fall 1997 ready-to-wear.

Photo: Daniel Simon / Getty Images

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Philip Treacy spring 2003 couture.

Photo: Olivier Claisse

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Alexander McQueen fall 2005 ready-to-wear.

Photo: Marcio Madeira

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Alexander McQueen fall 2005 ready-to-wear.

Photo: Marcio Madeira

“Tippi Hedren and Marilyn Monroe. Biker molls and sweater girls. You got it: Alexander McQueen went to the ’60s, all the way, for fall. With its filched movie and rock-and-roll themes, the collection read as a knowing vehicle, a McQueen director’s cut,” wrote Sarah Mower of the designer’s fall 2005 show.

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Dolce & Gabbana fall 2009 ready-to-wear.

Photo: Marcio Madeira

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Dolce & Gabbana fall 2009 ready-to-wear.

Photo: Marcio Madeira

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Prabal Gurung spring 2014 ready-to-wear.

Photo: Marcus Tondo / Indigitalimages.com

For spring 2014, Prabal Gurung’s muse, reported Nicole Phelps, was Marilyn Monroe: “‘It’s a celebration of the elegant woman; she’s becoming an endangered species,’” he said before his show. ‘I wanted to put her in a modern context.’ Gurung’s idealized creature this season comes with a bite. Monroe’s last sitting with Bert Stern was on his mood board. And roses.”

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Max Mara fall 2015 ready-to-wear.

indigitalimages.com

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Max Mara fall 2015 ready-to-wear.

indigitalimages.com

“The Max Mara team landed on a perfect muse for fall: Marilyn Monroe circa the pictures that photographer George Barris took of her on the beach in 1962.”—Nicole Phelps

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Dries Van Noten spring 2016 menswear.

Photo: Yannis Vlamos / Indigitalimages.com

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Dries Van Noten spring 2016 menswear.

Photo: Patrick Kovarik / Getty Images

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Dries Van Noten spring 2016 menswear.

Photo: Yannis Vlamos / Indigitalimages.com

“Van Noten got to use Marilyn on anything from a double-breasted suit to a pair of boxing shorts and a capacious poncho,” reported Tim Blanks. “Knitwear claimed one of MM’s eyes and her lips, adapting Erwin Blumenfeld’s classic 1950 Vogue cover. A polo shirt featured a photo print of a beautiful, poignant poolside snap.”

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Moschino spring 2017 ready-to-wear.

Photo: Yannis Vlamos / Indigital.tv

Versace spring 2018 readytowear.

Versace spring 2018 ready-to-wear.

Photo: Yannis Vlamos / Indigital.tv

“For the first time since assuming creative direction of the company, Donatella Versace pulled directly from archives the key prints and pieces from the years 1991–95, the period that saw some of Gianni Versace’s most iconic collections: Vogue, Warhol, My Friend Elton, Icons, Baroque, Animalia, Native Americans, Tresor de la Mer, Metal Mesh, and Butterflies.” —Sally Singer

Loewe fall 2019 menswear.

Loewe fall 2019 menswear.

Photo: Filippo Fior / Gorunway.com

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Christopher Kane, pre-fall 2019.

Photo: Laurence Ellis / Courtesy of Christopher Kane

“Sexual symbolism and playful perviness have been visibly playing through Christopher Kane’s shows since he invoked the suburban Madam Cynthia Payne in spring 2017. With this one, he’s teased out his obsession with Marilyn Monroe, whose voice he used in a recent catwalk show, saying, ‘Sex is part of nature. I go along with nature.’ That’s how he arrived at the Monroe with a kitten print on a pink duchesse satin top—‘because she was known as an animal lover’—and then a flurry of coded references to ’50s clichés, from hand-drawn polka dots and boudoir negligees to ladylike pearls.” —Sarah Mower

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Junya Watanabe spring 2023 menswear.

Photo: Filippo Fior / Gorunway.com

Comme des Garçons Shirt spring 2024 menswear.

Comme des Garçons Shirt spring 2024 menswear.

Photo: Isidore Montag / Gorunway.com

“Comme des Garçons Shirt partnered with the Andy Warhol Foundation for its latest collection. This is spring’s big news, and fans of the brand and the artist alike will be doubly satiated with the outcome: Graphic color-blocked oxford shirts with bits and panels of reproduced Warhol works (Marilyn Monroe included) stood strong against white tees depicting the same imagery (plus added text, like Monroe’s quote, ‘Dogs don’t bite me. Just humans’).” —Nick Remsen

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Marc Jacobs fall 2024 ready-to-wear.

Photo: Courtesy of Marc Jacobs

“‘I believe in living with authenticity—free from validation and permission of absurd conservatism and societal norms.’ Marc Jacobs said he was after ‘joy, period’ at his show tonight. It lasted all of six minutes—a short, sharp shock—but it made a big, big impression. I saw Marilyn Monroe in her iconic subway grate dress from The Seven Year Itch, Minnie Mouse in her red-and-white polka dots, and princess gowns out of a Disney classic. There were other references for other eyes, but there’s no debate that this was a collection full of main character energy.” —Nicole Phelps

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Études Studio spring 2025 menswear.

Phtoto: Courtesy of Études

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Dolce & Gabbana spring 2025 ready-to-wear.

Photo: Isidore Montag / Gorunway.com

“Their idea for spring was to take us to the movies; they channeled cinema’s most glamorous blondes—Marilyn Monroe, Monica Vitti, Marlene Dietrich—with platinum wigs, pinup dresses, and rigid-cupped bras. Between quiet luxury and bullet bras, it’s no contest.” —Nicole Phelps

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Laura Gerte fall 2026 ready-to-wear.

Photo: James Cochrane / Courtesy of Berlin Fashion Week