Baby pink is the last color we expected to see in Phoebe Philo’s latest denim collection. The quintessentially cool designer, synonymous with a palette of khaki, black, and gray (occasionally punctuated by a flash of bold red) seems an unlikely candidate for pastel play. And yet, this is the magic that defines Philo, who with a single wash of pale pink has shifted the shade’s reputation from saccharine to sophisticated. She isn’t alone. Like earth-toned jeans, the color is making the rounds on the cool-girl denim circuit, from downtown favorite Still Here to Maria McManus’s latest collaboration with Agolde. This spring, all of our favorite jeans are pink.

Though it may seem tricky at first glance, the shade proves surprisingly versatile to style. Baby pink softens graphic staples like black, white, and deep burgundy, lending them a lighter feel. At the same time, it pairs easily with offbeat neutrals and unexpected tones, like mint green, chocolate brown, or gray. Consider pale pink your new neutral with equal parts polish and play. Here’s how we’re styling pink jeans now.

Sherbet Shades

Pink and green can skew preppy, but in pale-washed pink and icy mint, the pairing feels fresh and directional. Ground it with soft neutrals like brown and gray.

Toughened Up

Light pink pairs especially well with burgundy, now a fashion-insider neutral. Keep the silhouettes tough—a bomber and baggy jeans—to offset any sweetness.

Go Tonal

Don’t shy away from an all-pink look. In straight, oversized shapes, it reads cool and modern rather than girlish.

Opposites Attract

Lean into a so-wrong-it’s-right mix: a striped sweater, pale pink jeans, and a basket bag come together in an unexpectedly cool way.

Dressed Up Denim

Soften a sharp black blouse and wedges with pale pink flared jeans for a surprising evening look.

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