All eyes on Indio! Festival season is officially underway, and the brands and attendees are setting a high bar already. See inside the most exclusive, fashion-filled parties popping up in the desert for Coachella weekend one.

Rhode World

Rhode made its desert debut with an invite-only experience that brought the brand’s universe to life just minutes from the festival grounds. Hosted by Hailey Bieber, the space drew a crowd that included Teyana Taylor, Justine Skye, and JT, alongside a mix of creators and the beauty industry’s familiar faces. Inside, guests rotated between interactive moments, from a “Spotwear”-themed balloon pop and claw machine to a dedicated touch-up room stocked with the skincare and makeup lineup’s greatest hits. DJs were on steady rotation throughout the afternoon too while Postmates served crowd-pleasing dishes and cocktails to round out the experience. Equal parts playful and polished, the event marked a strong first showing for Rhode in the desert, with the brand translating its online world into something fully immersive IRL.

YSL Beauty’s Desert Drive-Thru Takeover

Located just off buzzy Jackson Street, YSL Beauty’s one-night-only Beauty Stage experience leaned into familiar iconography of roadside culture before unfolding into something far more immersive. Guests arrived through a sleek, reimagined drive-thru before stepping into a multi-sensory environment under the desert sky. Inside, Shanina Shaik, Leah Kateb, Olandria, Damson Idris, Ariana Madix, and JT moved through the crowd, stopping for Polaroid portraits. A massive YSL Beauté logo anchored one end of the room, while a vintage car installation at the center became one of the night’s most photographed moments. Guests moved between activations, beauty stations, and a walk-up food counter serving burgers, fries, nuggets, and berry-flavored soda. “What I love most about festival season is people coming together through music,” Miguel told Vogue. “There’s nothing more powerful than that right now.” His set carried the kind of energy that signals the start of the weekend, where music becomes the through line for everything else unfolding around it. The space will open to the public on Friday on a first-come, first-served basis, offering a wider audience the chance to step into the same world before the weekend fully gets underway. “We have always been a brand that’s in tune with culture, with music, and with energy,” Juliette Ferret, general manager of YSL Beauty US, said. “Being here isn’t about a trend for us: it’s part of our DNA.” Or as Young Miko put it: “They’ve been bold since the beginning!"

Revolve Festival

It’s back! Revolve Festival returned to the desert for its ninth year, once again drawing one of the weekend’s most in-demand crowds to its sprawling Thermal grounds. This year’s carnival-inspired concept leaned into a more interactive approach, with guests enjoying games, activations, and performances throughout the afternoon. Damson Idris, KATSEYE, Dwyane Wade, Cameron Brink, Emma Roberts, Becky G, Gabriette, Teyana Taylor, and LISA were among those spotted taking it all in. A set from Don Toliver anchored the day, with additional appearances from Mustard and Kehlani keeping the mood just right as the crowd packed in closer to the stage. Across the space, the atmosphere felt particularly playful. “I was literally inspired by my three-year-old son,” Alasia Allen, Revolve’s senior manager of PR and talent, told Vogue. “I thought, ‘What can we do differently this year where people can be more interactive and just have fun?’”That mix of fashion, fun, and function carried into the activations, where guests paused for touch-ups, peeked through product drops, and had a first look at upcoming launches. “Revolve is always the highlight of my Coachella,” Leah Kateb, co-founder of Skylar, said. “It just felt like the right place to debut something new.” Between performances, shaded booths, and a steady flow of drinks, the festival once again delivered on its reputation as one of the desert’s most talked-about invites.

818 Outpost

Kendall Jenner’s 818 Tequila returned to the desert for its fourth annual Outpost, once again drawing one of the weekend’s most high-wattage daytime crowds. Set against a retro-futurist backdrop inspired by Palm Springs modernism, the open-air space quickly filled with guests, including Kylie Jenner, Kourtney Kardashian Barker, Lizzo, Winnie Harlow, and Damson Idris, who all flitted between shaded lounges and the main stage as the afternoon unfolded. A set by Kaytranada anchored the day, drawing a packed crowd that only grew louder when Justine Skye joined him onstage, followed by an impromptu appearance from Lizzo that pushed the energy even further. Nearby, Jenner hosted friends and family inside the Delilah Reserve Lounge, offering a more intimate contrast to the dance floor just steps away. Throughout the space, revellers cooled off with Ranch Waters, Desert Spritzes, and frozen cocktails while drifting between activations, which included a sprawling open-air food garden, interactive brand moments, and a steady stream of photo-ready installations.

Camp Poosh

Camp Poosh returned to the desert with its signature mix of wellness and play, transforming a private estate into a full-scale daytime escape on Saturday. Hosted by Kourtney Kardashian Barker, the space leaned into a summer camp–inspired setup—reimagined for wellness-focused adults, of course. Across the grounds, the experience unfolded in pockets. A camp-style bodega stocked festival essentials, a denim workshop offered on-the-spot customization, and a styling studio turned out ‘90s-inspired hair looks throughout the day. Nearby, a chill lounge provided chair massages and recovery-focused resets, while a lakeside-inspired “beach club” served fruit-forward drinks and mocktails in a more relaxed corner of the property. Beauty and content moments were woven throughout, from a dedicated glam room and product truck to Poosh’s signature “Con-Tent” setup, where guests paused for photo-ready moments between activities. Vintage Broncos shuttled attendees in and out, adding to the immersive, slightly transportive feel of the day. As expected, the food and drink lineup was just as considered, with a steady flow of cocktails, mocktails, and all-day bites served across the estate. Between wellness breaks, beauty touch-ups, and sun-soaked lounging, Camp Poosh once again delivered a slower, more curated take on the weekend’s party circuit.

Parívie Oasis

Paris Hilton brought her signature high-energy hosting style to the desert with Parívie Oasis, taking over the Merv Griffin Estate for a sun-soaked gathering. Designed to reflect her skincare line’s “always-on” ethos, the space drew a lively crowd that included Lizzo, Winnie Harlow, Brad Mondo, Chantel Jeffries, Evan Ross, Lele Pons, and Rei Ami. The afternoon quickly turned into one of the weekend’s more animated scenes, with Lizzo jumping into an impromptu dance moment that had the crowd fully locked in, while Harlow was spotted behind an ice cream cart serving treats to friends. Elsewhere, guests moved between bites and beauty moments, picking up Parívie products while snacking on pink burgers, chicken nuggets topped with caviar, and jello shots that matched the brand’s signature palette. More high-energy than low-key, the event captured a different side of the desert circuit, where skincare and spectacle came together. That’s hot!

Neon Carnival

Widely considered the most anticipated after-party of the weekend—and one of the hardest tickets to snag—Neon Carnival returned to the desert for the 15th time, once again transforming the night into a neon-lit playground that was packed with festivalgoers well into the early hours. The lineup kicked off with a DJ set from Mary Mac before Channel Tres brought his signature mix of house and hip-hop to the decks, leading into a high-energy headlining performance from Ty Dolla $ign. Surprise appearances kept the momentum going, with sets from YG and Tyga, while West Coast mainstays DJ Nitrane and Dre Sinatra carried the energy late into the night. Across the sprawling space, guests moved between carnival rides, gaming stations, and larger-than-life installations, with the Maruchan Ferris wheel lighting up the skyline. From packed booths near the stage to impromptu performances and late-night sing-alongs, the momentum rarely dipped. Fifteen years in, Neon Carnival once again proved why it remains the desert’s defining after-hours destination.

Marc Jacobs’ Eyewear Bash

On Friday evening, festival goers headed to the Mirabella Estate in the Coachella Valley to celebrate the launch of Marc Jacobs’ new eyewear line. Cohosted by Adriana Lima—the face of the campaign—the pre-sunset party brought together a crowd including Delaney Rowe, Ellie Thumann, Cailin Russo, Marta Pozzan, Akira Akbar, Summer Rachel Warren, and Hannah Meloche. It wasn't just the shades in the spotlight either, as many debuted the as-of-now-unreleased Scene bag too. As Harmony took to the decks, light bites came courtesy of Chef K to compliment cocktails by Casa Dragones tequila. The fete also highlighted the Marc Jacobs brand’s ongoing partnership with Tao Group Hospitality, with this Coachella outing marking the first of several activations to follow this year. As the sun set, the fun rolled over into Desert Nights after-party at Zenyara Estate.

Caravana’s 15th Anniversary Celebration

Resortwear label Caravana marked its milestone anniversary with an intimate desert gathering in La Quinta, setting the tone ahead of the weekend with a quieter, more atmospheric moment. Held at a sprawling private residence framed by mountain views and a glowing sunset, the evening unfolded across open terraces and poolside lounges in the signature earth-toned palette. The crowd included Winnie Harlow, Shanina Shaik, and Becky G, alongside a mix of creatives and insiders, many dressed in the brand’s softly draped silhouettes. Music carried through the space as people relaxed in small groups with drinks in hand, giving the night an easy, unstructured rhythm. More low-key than some of the weekend’s larger productions, the celebration felt intentionally understated, offering a moment to pause before the desert’s pace fully picked up.

Soho House’s The Hideout

Tucked just steps away from the main stage inside the VIP section, Soho House’s The Hideout offered a rare kind of festival luxury: a place to actually cool down. The members-only pop-up brought the brand’s signature interiors to the desert, complete with lounge seating, dining tables, a custom DJ booth, and, most importantly, air conditioning—making it one of the most coveted resets between sets. Guests, including Mel C, Justine Skye, Rickey Thompson, Ava Max, and Fai Khadra, came in and out throughout the day, trading the crowds for a more relaxed, social atmosphere. Inside, DJs kept the vibes afloat while people lingered over cocktails, Soho Health Club smoothies, and a menu built for all-day grazing, from karaage and maki rolls to burgers, fries, and tiramisu. Open from afternoon into the early hours across both weekends, The Hideout struck an ideal balance between access and escape, offering a comfortable, cool place to regroup without ever fully stepping away from the rhythm of the festival.

Medicube Glowtel & Pop-Up

Medicube made a major splash in the desert this weekend, taking over Palm Desert with its immersive “Glowtel” experience and a high-energy VIP poolside kickoff. Designed as a multi-day destination, the space brought together creators, media, and industry insiders for a mix of music, skincare, and content opportunities, all centered around the brand’s viral tools and treatments. Among those stopping by was The White Lotus’ Lisa, who shared her go-to festival beauty approach while on site. “I think it’s all about a good base,” she told Vogue. “Using Booster Pro during prep and finishing with a setting spray really helps.” Throughout the weekend, visitors rotated between hands-on product experiences and poolside lounging. For Blackpink member Lisa, the fun was just getting started. “I’m most excited to see Sabrina Carpenter and Justin Bieber,” she said “I can’t wait to see him live.”