Talk about a bombshell budget buy.
Reality TV star Maura Higgins shared a look inside her flight to the Cannes Film Festival in an Instagram Story yesterday.
And we couldn’t help but notice the stylish “Love Island” star had a surprisingly affordable travel essential on hand: L’Oréal Paris Plump Ambition pH Hyaluron Lip Oil.
The brand ambassador appears to use the shade pH Rosé, a color-shifting formula that reacts to skin’s natural pH levels to create a bespoke tint, while keeping your pout supple and moisturized.
Made with hyaluronic acid and tripeptides, the formula offers volumizing shine with no sticky feel. It comes in a total of four universally flattering shades, like pH Berry Noir and Lilac — all of which get rave reviews from shoppers.
One wrote, “Perfect for everyday makeup and lasts longer than I expected.”
A second review reads, “Within a few minutes, my thin upper lip got fuller and rosier, and fine lines were filled in and blurred almost instantly.”
Higgins also proved it’s an on-the-go essential; after boarding the plane, the “Traitors” fan favorite pulled out the posh gloss to apply it, showing off the tube after she was done. (Considering she’s famous for her signature sultry glam, we’re taking notes and adding to cart.)
The viral lip oil is also popular on TikTok, with posts praising the cushiony, oversized applicator and saying it helps temporarily mimic the look of expensive lip fillers, sans the stinging sensation that some plumpers have.
Whether you’re heading to the Croisette or just the grocery store, this $11 find just might be the ultimate “your lips but better” hack.
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
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