The Knicks have Celebrity Row at the Garden, and now the Cavaliers have Travis Kelce and Taylor Swift.

As Cleveland hosted the Knicks at Rocket Arena for Game 3 of the Eastern Conference finals on Saturday, the Chiefs tight end and Swift — who have been a couple since 2023 and set to get married in less than two months — sat courtside, with Kelce.

The broadcast captured the couple with just over eight minutes remaining in the first quarter, with Kelce wearing a backwards hat and Swift handing him a piece of gum from her purse, and Kelce later chugged a beer during the second of the Knicks’ eventual 121-108 win — and was pictured looking devastated at the scene unfolding around him on the court.

Swift has become a fixture at Chiefs games since they started dating, and the pair have also attended Game 1 of the 2024 ALCS and the U.S. Open together, along with also attending the Cincinnati-Nebraska college football game last season at Arrowhead Stadium.

But this time, they went to watch the sport that Kelce recently revealed he almost played in college, as he discussed on an episode of the “New Heights” podcast that he nearly went to West Virginia before opting to attend Cincinnati for college football before a conversation with his father, Ed.

“[Ed] looked at me and said, ‘You are a man of your word. You wanna be like these kids that commit to a university and de-commit and now the integrity of your word doesn’t mean anything?’” Kelce said during the episode with Cincinnati basketball coach Jerrod Calhoun, who was part of the Bob Huggins-led staff recruiting Kelce to West Virginia.

Kelce continued with his football career and ended up becoming one of the greatest tight ends in NFL history, recording seven seasons with over 1,000 receiving yards, winning three Super Bowls and becoming Patrick Mahomes’ most consistent target across the rise and fall of the Kansas City dynasty.

Back in 2024, the Cavaliers also honored the Cavaliers brothers with a bobblehead night.

Swift and Kelce watched as the Cavaliers trailed the Knicks, 60-54, at halftime, with OG Anunoby recording 13 points to lead the Knicks while James Harden collected 14 points for Cleveland.