You might be missing out on the next big streaming service.

According to new numbers from Antenna, Roku’s low-cost streaming service Howdy is showing some promising subscriber and retention rates. Could it be worth your $2.99, too?

After launching in August 2025, the streamer reportedly nabbed 300,000 subscribers in the very first month, with about 100,000 more joining every month after. Antenna also reports 51% of users who subscribed in August and September 2025 were still subscribed six months later, which is higher than the premium streamers (such as HBO Max, Paramount+ and Starz) average of 47% or the specialty streamers (BritBox, Crunchyroll, AMC+ and more) average of 38%.

Speaking to Deadline when the service first launched, Roku founder and CEO Anthony Wood said Howdy was launched in “response to the reality that many consumers are interested in a service that is ad-free and low-cost.”

“We feel Howdy is in an excellent position to win over those viewers who want to unwind with some of their favorite movies and TV shows, uninterrupted,” Wood stated.

So, what’s streaming on Howdy, and is it worth your $2.99?

What’s streaming on Howdy?

Howdy is building out a streaming library full of classics and new releases alike, including a few streaming exclusives.

The streamer’s current library may feel quite random at first glimpse, but there’s plenty of gems to tune into including La La Land, But I’m A Cheerleader, P.S. I Love You, or the 1998 adaptation of Les Misérables. Howdy continues to add new titles to its library, including the classic romcom When Harry Met Sally, as well as Keanu Reeves and Sandra Bullock’s action feature Speed, and the new sci-fi Companion, starring Sophie Thatcher and Jack Quaid. Josh Duhamel’s conspiracy thriller Off the Grid, starring Greg Kinnear, is also streaming exclusively on Howdy now.

Other new titles include Bullet Train, The Matrix, Something Borrowed, Sicario, The Phantom of the Opera, It Follows and more, highlighting the streamer’s commitment to bringing a variety of options for viewers to stream on demand.

At just $2.99 a month for ad-free viewing, Howdy could be an easy new addition your streaming library.

It offers over 10,000 hours of film and television that can now be streamed via Howdy.tv, the streamer’s newly launched mobile app, or as a subscription through Prime Video.

Howdy remains one of the lowest-cost streamers available on the market.