Just a month after Santa Monica revealed plans to revitalize the 3rd Street Promenade with the help of outdoor alcohol consumption, another city is following in its footsteps.

Culver City unanimously approved an ordinance in April to create a Downtown Entertainment Zone, which would allow patrons of various businesses to purchase and consume alcohol outside from various places.

Patrons would not be able to bring in outside alcohol, and they could only drink alcohol provided by vendors within that zone, during permitted events.

The creation of the Downtown Culver City Entertainment Zone was first introduced in October 2025, though it will differ greatly from its Santa Monica counterpart.

While Santa Monica’s Entertainment Zone allows people to consume alcohol outside from 11 a.m. to 10 p.m. between Friday and Sunday, Culver City’s version will only be open for certain events.

The city council approved the Downtown Culver City Entertainment Zone to be open for the Annual Culver City Car Show, Downtown Culver City Holiday Tree Lighting Sled-tacular, Annual Downtown Culver City Independence Celebration, Summer Concert Series, Third Wednesdays and Culver City Pride & Rally.

The draft for the project’s management plan states the Entertainment Zone is, “intended to function as an economic development and placemaking tool that supports downtown businesses, enhances visitor experience, and compliments existing City and community special events.”

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They also hope that visitors will be encouraged to, “linger, socialize, and explore Downtown during permitted events.”

They hope the zone will expand the city’s footprint as a walkable neighborhood and, “increase foot traffic and sales for participating restaurants and bars,” which will, “generate spillover benefits for surrounding retail and service businesses.”

The zone will be located on Culver Boulevard between Madison Avenue and Venice Boulevard and Washington Boulevard between Hughes Avenue and Culver Boulevard.

It will also include side streets to the City boundary including Main Street, Cardiff Avenue and Watseka Avenue.

All businesses in the zone must have previously-approved liquor licenses.

The ordinance must return to the City Council for formal adoption before the Entertainment Zone can be put into effect.