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Bizarre ‘bounty’ site has desperate risk-takers tattooing...
Sonya Gugliara · 2026-06-21 · via New York Post

A new dystopian “bounty” site has challenged daredevils to do the unthinkable — stick their heads in toilets, get forehead tattoos and climb Mount Everest to win a crypto payout.

Crypto launchpad Pump.fun started the controversial feature, prompting people around the world to submit videos of themselves in often humiliating and dangerous situations.

The website has doled out over $370,000 since the madness started on June 4. The California-based platform said more than $200,000 in crypto remains up for grabs among the roughly 270 open bounties.

A scene from Black Mirror of a girl sitting on her computer.

People have compared the bounties to an episode of “Black Mirror.” ©Channel Four/Courtesy Everett Collection

Some of the tasks have been wholesome, like feeding stray cats and donating clothes to Goodwill, which earned $71 and $114 winners, respectively.

Other undertakings have been harmless but strange, with one guy scoring $72 for dumping a gallon of milk over his head while shouting a type of cryptocurrency. Another netted $322 for venturing out in public dressed in a full gorilla suit with “$bountywork” scrolled across his chest.

A man with “$viral” written across his forehead eagerly filmed himself sticking his face in a toilet and flushing it for $71.

“Humans & money are undeniably the most powerful tools on Earth,” the company wrote in an X post.

“We’re combining both of them with GO: an all encompassing bounty platform where ANYONE can create or complete bounties for ANY task for UNLIMITED rewards.”

Individual users, mostly crypto enthusiasts, are the ones who create and post the bounties. Pump.fun warned on its site that anyone who participates is doing so at their own risk.

And the tasks with the biggest payouts have been treacherous.

One man from the Philippines won $15,000 worth of crypto for tattooing “bounty.fun” on his forehead. Several others pulled similar stunts, NBC reported.

Current bounties include outrageous feats, with the top task encouraging people to climb to the top of Mount Everest to place a bet on Howl.com — for a staggering $57,200.

The second-largest haul comes from a World Cup-centered challenge that offers one winner roughly $26,000 to attend every single match holding a sign that says, “$WORLDCUP2026 COIN ON PUMP FUN TO THE MOON.”

A screengrab of the website.

One bounty urges people to quit their jobs on camera. Pump.fun

A since-removed World Cup prompt urged thrill-seekers to parachute into a World Cup match for about $50,000, according to the outlet.

Another open listing prompts cash-strapped participants to quit their job on camera for $3,100.

One called “Dress a midget as a purple baby Wojak,” is offering winners $287 for the absurd meme-inspired task.

“We need you to wear purple body paint from head to toe, wear a white diaper, and do your best to look like our little purple fella. Must have $BPURK written on your chest or back in bold letters,” the description reads.

“Put on your outfit, and go shopping in a public place, minding your own business. Cry every now and again.”

A picture of the bounty.

An open bounty prompts people to climb Mt. Everest and place a bet. Pump.fun

Willing to get a “memecoin” inspired haircut? The prize will payout roughly $700, split among the first five submissions.

But the scheme has also drawn harsh criticism.

A photo of the website with a guy having a "memecoin" inspired haircut.

Some tasks are relatively harmless, while others could be life-changing. Pump.fun

Gov. Kathy Hochul quickly slammed the platform, which launched in January 2024, on X.

“Offering a bounty on the first bill introduced to ban this dystopian nightmare,” she wrote.

Nikita Bier, X’s head of product, also had scathing words for Pump.fun.

“It’s sad that all the rich people left crypto and it’s now the entire industry is just teenagers in America forcing poor people to do shameful things,” she said.

Others said the entire concept sounds like it’s straight out of a “Black Mirror” episode.

“Bounties on @Pumpfun remind me of blackmirror [sic] “common people” episode, what started as fun, entertaining quests will turn into bizzare [sic], gritty horrors. Playing with desperation of people should be a big crime, i hope this closes soon or it will become worse,” someone wrote.

Pump.fun did not immediately return The Post’s request for comment.