New Yorkers are used to sweating through subway commutes and grueling gym sessions, but a breakthrough in wearable tech is about to turn the temperature down on the city that…might start sleeping after all.

MISSION, a heavy-hitting brand of temperature-control gear, has officially dropped its EnduraCool+ Collection. After four years of research and development, the brand has cracked the code on long-lasting relief, unveiling a patented fabric engineered to stay chilled for up to eight hours.

This isn’t your average gym towel. While the city prepares for another scorching summer, MISSION’s new lineup introduces a heavy-duty, advanced terry towel that’s thicker, tougher, and stays up to 30 degrees below average body temperature. Whether you’re a marathoner hitting the Central Park loop or a construction worker braving the midday sun, this collection is designed to absorb sweat in seconds and provide a chemical-free, natural cooling sensation that simply won’t quit. At least not until you do.

What is MISSION?

Founded in 2008, MISSION was built by a powerhouse squad of world-class athletes, scientists, and engineers who were tired of heat getting in the way of performance. For over 15 years, the brand has dominated the market as the U.S. leader in cooling innovation, with gear sold in over 25,000 stores nationwide.

Their products aren’t just for show. They are backed by the heat-safety experts at the Korey Stringer Institute and used by everyone from pro athletes to industrial workers to stay safe and efficient when the mercury rises.

Enduracool+ Performance Towel

The crown jewel of the new collection is the Performance Cooling Towel, a hero product designed specifically for endurance athletes and outdoor adventurers who need a reliable shield against heat exhaustion.

Alongside it, MISSION has released the oversized Sideline Cooling Towel, perfect for high-intensity recovery during game-day breaks, and a Mini Performance 2-Pack for quick, portable relief. Every piece in the collection features UPF 50+ sun protection and machine-washable durability, ensuring that no matter how hard you train, you stay cool, dry, and protected from the elements.

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Why Trust Post Wanted by the New York Post

This article was written by Kendall Cornish, New York Post Commerce Editor & Reporter. Kendall, who moonlights as a private chef in the Hamptons for New York elites, lends her expertise to testing and recommending cooking products – for beginners and aspiring sous chefs alike. Simmering and seasoning her way through both jobs, Kendall dishes on everything from the best cookware for your kitchen to chef-approved gourmet meal kits to the full suite of Ninja appliances. Prior to joining the Post’s shopping team in 2023, Kendall previously held positions at Apartment Therapy and at Dotdash Meredith’s Travel + Leisure and Departures magazines.

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