It’s the prime time to find a new summer staple.
Bethenny Frankel gave fans a glimpse into her closet on Instagram this week, highlighting affordable Amazon finds she was tempted to keep to herself — including the Merokeety Striped Bodycon Midi Dress she bought in multiples.
And with Prime Day running now through June 26, the already accessible style is on sale for nearly 25% off.
“This I literally want to gatekeep from you,” the self-proclaimed accidental content creator said in the clip, adding that it’s “shocking” the design comes from Amazon.
“I have very expensive clothing — sorry, not sorry — but it’s amazing,” she added, while flipping through the high-low mix in her wardrobe.
It also gets great feedback from Amazon shoppers, with five-star reviewers calling it everything from “so flattering” to “soft and comfortable.”
“The material has stretch but still holds everything in nicely,” another added. “It hugs your shape without feeling uncomfortable.”
While we spotted both the pink and tan versions on Frankel’s rack, it comes in a whopping 20 shades, ranging from neutrals to pretty pastels.
The “Just B” host also owns the coordinating Saodimallsu Crochet Cover-Up in more than one hue, saying it doesn’t wrinkle and folds up to “nothing” for traveling.
“If you need cover-ups that just go over everything [and] still maintain some level of sexiness but have good coverage … this is it,” she declared.
Keep scrolling (or checkout our longer guide) for more of Frankel’s seasonal style must-haves. After all, who better to take summer style advice from than a Sports Illustrated Swimsuit model?
This year, Amazon Prime Day runs across four days, from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
Prime Day is Amazon’s premier sale event, meaning it’s a member-exclusive. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
Unlike previous years, this year Prime Day is pushed up to June. With that change, Amazon is also introducing several new incentives sweepstakes, opportunities to win gift cards, exclusive travel deals and even more, even bigger Prime Day deals.
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
For those already wondering about the next sale, we’re expecting Amazon to run back its October Prime Big Deal Days sale in fall of 2026. Page Six Style will have all the latest news here.
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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