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NYC bar will give fans $100 off tabs if Knicks win Game 1...
David Propper · 2026-06-03 · via New York Post

An Upper East Side beer garden owner is betting on a big night for the Knicks – and for his customers.

Patrons at The Jeffrey will get $100 off their bar tab if the home team beats the San Antonio Spurs in Game 1 of the NBA Finals Wednesday night – but owner Andy Freedman is softening the financial blow by hedging $5,000 on the Knicks through prediction market Kalshi.

“The city’s a buzz, it’s great for the bar scene,” Freedman, a big orange-and-blue fan, told The Post.

Andy Freedman, co-owner of The Jeffrey, stands in front of his bar.

Andy Freedman, co-owner of The Jeffrey in Manhattan, is giving customers a $100 discount off their tabs if the Knicks win Game 1 of the NBA Finals. Michael Nagle for NY Post

Come watch Game 1 of the NBA Finals at The Jeffrey on Wednesday. If the Knicks win, we’ll pick up your tab!!

Offer valid during the game only for guests who arrive before the tip. Up to $100 per guest. Tax and gratuity not included. Drink responsibly. No purchase necessary. pic.twitter.com/IhOZjmIIKT

— The Jeffrey NYC (@TheJeffreyNYC) June 1, 2026

“Since the pandemic there really hasn’t been this extensive communal excitement that the Knicks have brought out in New Yorkers and really we’re just feasting and feeding off that.”

The novel approach came after the watering hole offered another promo – 1-percentage point off every customer’s bill for each point the Knicks won in their Game 4 matchup against the Cleveland Cavaliers in the Eastern Conference Finals.

The bar ended up slashing prices by 37% thanks to the Knicks’ dominating 130-93 victory – with the promo getting so much attention that Bloomberg wrote a story about it.

Andy Freedman wearing an NBA Finals hat, holding his phone to show a Kalshi bet in a bar.

Freedman was able to run the promotion thanks to hedging his bet on the prediction market Kalshi. Michael Nagle for NY Post

A rep with Kalshi caught wind of the promotion and offered Freedman, who is also a Manhattan lawyer, a deal he couldn’t turn down.

“I’m not an obsessive gambler, but I dabble every now and then,” he said. “I looked into a few things and decided it’d be a really cool thing to run with.”

The bar blasted out a social media video about the deal – explaining that if the Knicks win, bar customers get $100 off their tabs, but he’s expected to rake in more than $13,000 from Kalshi if the Knicks triumph, meaning he’d recoup a good portion of his expected losses.

A phone showing a Kalshi bet for the Knicks vs. Spurs game on a table with "The Jeffrey" logo.

Freedman is set to make about 13,000 on Kalshi if the Knicks win Game 1. Michael Nagle for NY Post

He’d be out of the $5,000 if the Knicks fall short, but the buzz from the promo should make up the difference with a busy night at the spot.

The potential discount doesn’t include tipping or taxes.

Freedman co-founded The Jeffrey in 2013 and has been in New York for 23 years.

Andy Freedman, co-owner of The Jeffrey, wearing a "2026 NBA Finals" hat, poses behind the bar.

The Jeffrey had a similar promotion during the Eastern Conference Finals where customers got 1-percentage point off their bills for the Knicks’ margin of victory. Michael Nagle for NY Post

Since he became a New Yorker, he’s proudly supported the Knicks through their ups and many downs.

“It’s been nothing short of amazing, it’s historic the run they’ve been on,” Freedman said. “And you gotta hope it keeps on going.”