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Blake Lively team emails show them panicking over 'It End...
BreAnna Bell · 2026-05-06 · via New York Post

Uncovered messages from Blake Lively’s team show staffers panicking as several companies responded negatively to backlash the actress faced during her “It Ends With Us” feud with Justin Baldoni.

“I just got off the phone with the SGWS Kroger VP, and the first thing he mentioned to me was that Betty Booze was just discussed,” reads one of the messages from a member of Lively’s team to staffers about the actress’ cocktail line dated Sept. 10, 2024, per TMZ.

“There is a negative taste in Kroger’s mouth based on the [Blake Lively] interview (press) from the movie, and they said they will be closely monitoring sales on the brand,” it continues, discussing the grocery giant.

Blake Lively at the 2026 Met Gala in an embellished gown.

Newly uncovered emails from Blake Lively’s team shows staffers spiraling as they responded to several companies who backed out of deals with Lively’s Betty Booze company amid her “It Ends With Us” feud. (Seen above is Lively at the 2026 Met Gala). GC Images

Blake Lively in a sparkling, beaded gown with a pale yellow pleated bodice and a voluminous peach skirt.

In one message concerning grocery giant Kroger, a member of Lively’s team asked other employees if there were any “internal efforts in place to flip the script” as Lively (seen here at the 2026 Met Gala) faced backlash online during the controversy. Getty Images

The email goes on to state that Kroger is “expecting a negative sales impact, and they’re wondering what [Blake Lively] will be doing to course correct and make things right with her audience.”

The team member then asks if there are “internal efforts in place to flip the script or messaging we can share with these customers directly” and notes that the company needs “to be proactive about this.”

A separate message from the VP of Food & Beverage at Princess Cruises to the Betty Booze team claimed reads: “By the way our legal ethics and compliance committee board spooked with Blake !!! I am working things out hopefully will not have an effect.”

Blake Lively leaving federal court.

Another message showed the VP of Food & Beverage at Princess Cruises saying the company was “spooked” by Lively’s legal woes. (Pictured here is Lively leaving federal court on Feb. 11). AFP via Getty Images

Actress Blake Lively leaving a courthouse after a settlement conference.

The messages, including one from railroad company Brightline, were expected to be used as evidence to back the actress’ claims of an alleged smear campaign against her orchestrated by Baldoni. (Seen above is Lively leaving the federal courthouse on Feb. 11). REUTERS

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An additional correspondence with railroad company Brightline dated Aug. 28, 2024, showed the actress taking another blow as the company sought to pause an anticipated partnership deal.

“Transparently they want to hold for a minute until some of the [Blake Lively] chatter can be turned down. I’ll circle back when I hear more,” the message from Brightline’s executive VP read.

The “Gossip Girl” star’s team reportedly planned to use the texts as evidence to back Lively’s claims about the exorbitant damages and losses she incurred as a result of Baldoni’s alleged smear campaign against her.

Reps for Lively and Baldoni did not immediately respond to Page Six’s request for comment.

Actor Justin Baldoni smiles, dressed in a dark green coat and light pink scarf.

Lively and Baldoni (seen here leaving the federal courthouse on Feb. 11) shockingly reached a settlement agreement on Monday, ending their years-long legal battle. REUTERS

Justin Baldoni arriving at court for settlement talks.

A source exclusively told Page Six the agreement was reached at the “last minute.” (Seen here is Baldoni leaving court on Feb. 12). Getty Images

Lively and Baldoni made headlines when they reached a settlement agreement for their years-long “It Ends With Us” legal feud on Monday — just two weeks before their case was scheduled to go to trial.

“The end product — the movie ‘It Ends With Us’ — is a source of pride to all of us who worked to bring it to life,” both sides said in a joint statement to Page Six. “Raising awareness, and making a meaningful impact in the lives of domestic violence survivors — and all survivors — is a goal that we stand behind.”

Both parties added that they “remain firmly committed to workplaces free of improprieties and unproductive environments” and it is their “sincere hope that this brings closure and allows all involved to move forward constructively and in peace, including a respectful environment online.”

Blake Lively, Justin Baldoni, and Amy Morton in a heated discussion on the set of "It Ends With Us".

“The magistrate and the judge wanted to avoid this going to trial as it was going to be a long, drawn-out case,” the insider said. (Seen above is Baldoni and Lively on set of “It Ends With Us.”) Christopher Peterson / SplashNews.com

Justin Baldoni and Blake Lively gazing into each other's eyes, with Lively holding Baldoni's face.

While the details of their agreement remain under wraps, Page Six confirmed that neither star (both seen here in a still shot from “It Ends With Us”) earned any money from the deal. ©Sony Pictures/Courtesy Everett Collection

Soon after, a source exclusively told Page Six that the agreement finally came to fruition in a “last-minute deal.”

“The magistrate and the judge wanted to avoid this going to trial as it was going to be a long, drawn-out case, so they were encouraged to reach an agreement,” the insider said.

It’s worth noting that the two stars had already gone to mediation in February, but were unsuccessful.

While the explicit settlement details remain under wraps, Page Six confirmed that neither Baldoni or Lively earned any money from the agreement.