The Happiest Place on Earth is rolling out facial recognition technology to expedite park entrance and catch out fraudsters.

Guests “may choose to use entrance lanes equipped with facial recognition technology” at both Disneyland Park and Disney California Adventure, where cameras capture an image and convert it into “unique numerical values” to verify identity, according to the company.

The system compares those values for a match and, in most cases, deletes them within 30 days. Disneyland officials say the optional technology is designed to streamline entry while preventing fraud.

The entertainment giant says participation is voluntary, noting that traditional entry lanes without biometric scanning remain available.

In those lines, cast members manually verify tickets instead of relying on facial recognition. The company also emphasized that “the security, integrity and confidentiality” of guest data is a priority, though it acknowledged that “no security measures are perfect or impenetrable.”

At the parks, reactions from visitors were mixed.

“Pretty much every other place is doing the same thing, John LeSchofs, 73, a frequent parkgoer who comes every six weeks, told the Los Angeles Times. “The police, the government, they’re all using facial recognition. I don’t think it’s going to stop.”

Others expressed hesitation, particularly around transparency and consent. Robert Howell, 30, visiting from Virginia, said he was unaware of the technology until arriving at the park.

“It’s a little scary because it’s not clear how it’s going to be used,” Howell said. “With TSA I know that’s an option that you can opt out, but I didn’t realize you could here so I just did it.”

For some families, concerns center on how the technology affects children. Sandra Contreras said she felt uneasy when it came to her young daughter.

“When it came to me, I just did it,” told the Times. “But when they were going to do it for her it freaked me out a little bit, to be honest. I mean I felt like we had to do it … but I think it’s more concerning for children just to protect their privacy.”

Disney says children under 18 may only use the system with parental consent, though some guests questioned how clearly that choice is communicated in practice.

Facial recognition at entertainment venues is not new.

Over the past decade, stadiums and arenas have increasingly adopted the technology to speed up entry and transactions. At the Intuit Dome, visitors can use “GameFaceID” by uploading a selfie for faster access, while Dodger Stadium offers “Go Ahead Entry,” allowing fans to enter without scanning a ticket.

“If you collect this type of data you have put a target on your back for people to steal it,” said Adam Schwartz, privacy litigation director at the Electronic Frontier Foundation.

The nonprofit, which opposes the government’s use of facial recognition, has pushed for stronger consumer protections as private companies increasingly adopt the technology.

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