If you have ever experienced the absolute, heart-stopping terror of your dog slipping their leash in New York City, you know that every single second counts. Recently, my dog took off on an hour-long running spree through the city. It was the longest hour of my life.
While I already had an Apple AirTag on her, NYC is just too massive, dense and chaotic for it to be reliable in an emergency. The AirTag could only give me general block coordinates, telling me she was somewhere on 59th Street between 7th and 8th Avenue. Anyone who has ever stood in Midtown knows that a one-block span contains a million distractions, crowds, and hiding spots. You wouldn’t even be able to spot your best friend standing nearby, let alone a panicked, fast-moving dog.
After getting her back safely, I immediately overhauled our setup. Now, she wears an AirTag and a Fi New Series 3+ Smart Dog Tracker Collar, so I never need to guess again. It even monitors health, sleep and behavioral patterns. Think of it like an Oura Ring for dogs.
Right now, it’s available on Amazon for $99.00 (shipped and sold directly by Fi Dogs with free 30-day returns), and it is worth every single penny.
The biggest difference between the Fi Collar and a standard Bluetooth tracker is the precision GPS. Where the AirTag gave me a vague notion of where to look, the Fi collar tracks the exact address right down to the house number.
This collar offers incredible features that I use every single day.
You can draw a digital fence around your home or apartment building, and as soon as your dog steps outside that circle, an alert is sent directly to your phone so you know instantly if they escaped or were stolen. I also use the mobile app constantly to check in on my dog walker (a.k.a. my husband), allowing me to see exactly when they leave, track their progress around the block in real-time and know the moment they are safely home.
The battery life on this collar is incredible, and when it does finally run low, you’ll get a text alert at 10% battery. It juices to 100% in just 20 to 30 minutes. It really is built for adventure since it is fully waterproof, features a bright built-in LED light for night walks, and integrates with the Apple Watch.
If you’ve ever wondered if your dog barks all day when you’re gone, this collar will tell you.
The Fi Series 3+ is a subscription-based model, but it includes a 6-month membership right out of the box to get you started. When it comes to the safety of your family, you simply cannot put a price tag on peace of mind.
The trauma of losing a pet in a bustling metropolis is something I never want to experience again. If you want to make sure your dog is safe, trackable and accounted for at all times, I cannot recommend the Fi Series 3+ enough. I usually advertise them for free to fellow dog friends when walking in the park.
With Amazon currently offering fast shipping that often arrives by the next day or the day after, depending on when you order, do yourself a favor and protect your pup today. It may just save their life!
This article was written by Emma Sutton-Williams, New York Post Commerce Reporter. Proud dog mom to a Mini Sheepadoodle named Lucy, Emma routinely tests top-rated pet products with her pup to find the best recommendations for fellow pet owners. In search of the best dog food brands, leashes, harnesses and more, Emma taps veterinarians and experts like Cesar Millan, better known as the “Dog Whisperer,” for pet health advice, FAQs and training secrets. In addition to her work at the Post, Emma’s byline has appeared in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.
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