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Gavin Newsom under fire over millions spent on diaper dea...
Daniel Farr · 2026-05-10 · via New York Post
The program aims to provide free diapers to newborns through hospitals statewide, with officials arguing California's purchasing power can expand access at scale.

California Gov. Gavin Newsom is facing accusations of corruption after directing millions of dollars in taxpayer money to a nonprofit led by an executive who also sits on the board of his wife’s organization that promotes gender equity.

It all comes down to diapers — as the initiative, “Golden State Start,” was rolled out ahead of Mother’s Day, billed as a partnership between the state and Los Angeles-based Baby2Baby.

The program aims to provide free diapers to newborns through hospitals statewide, but the deal has triggered a wave of scrutiny over how the nonprofit was chosen, and its proximity to Newsom’s political and personal network.

A man holding a box of "Baby 2 Baby" diapers, with two women laughing beside him.

California Gov. Gavin Newsom is facing accusations of corruption for paying $20 million in taxpayer money to a nonprofit led by an executive who also sits on the board of his wife’s organization that promotes gender equity.

Gavin Newsom and Baby2Baby representatives filling diaper boxes.

It all comes down to diapers — as the initiative, “Golden State Start,” was rolled out ahead of Mother’s Day, billed as a partnership between the state and Los Angeles-based Baby2Baby. Getty Images for Baby2Baby

A stack of Baby2Baby diaper packages.

The program aims to provide free diapers to newborns through hospitals statewide, but the deal has triggered a wave of scrutiny over how the nonprofit was chosen, and its proximity to Newsom’s political and personal network. gov.ca.gov

“If you take the number of diapers they’re planning to send out and the amount of money that he’s spending on it, it’s 50 cents for each one, which is like 100 times more expensive if you just bought them in Costco,” Republican gubernatorial candidate Steve Hilton said Saturday.

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“But where’s the money coming from? Us.”

Siebel Newsom co-founded the California Partners Project, which helped facilitate the partnership.

Jennifer Siebel Newsom, First Partner of California, introducing Governor Gavin Newsom at the Golden Gate Theatre.

Jennifer Siebel Newsom, First Partner of California.

Her non-profit works to increase women’s representation in leadership, and Norah Weinstein sits on the board.

Weinstein is also the co-CEO of Baby2Baby. She has run the organization since 2011 alongside co-CEO Kelly Sawyer Patricof.


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That detail is what critics point to as evidence of overlapping influence between state-funded programs and affiliated nonprofit networks.

“Instead of taking our money, putting into some scheme that benefits their friends and cronies,” Hilton said, “why don’t they let us just keep more of our money in the first place so we can decide how to spend our money?”

Kelly Sawyer Patricof, Gavin Newsom, and Norah Weinstein pose with a Baby2Baby x Golden State Start box of diapers.

(L-R) Kelly Sawyer Patricof, Gavin Newsom and Norah Weinstein. Getty Images for Baby2Baby

Elizabeth Landsberg, Kim Johnson, Gavin Newsom, Kelly Sawyer Patricof, and Norah Weinstein fill diaper boxes at the Baby2Baby x Golden State Start event.

 (L-R) Elizabeth Landsberg, Kim Johnson, Gavin Newsom, Kelly Sawyer Patricof and Norah Weinstein Getty Images for Baby2Baby

Patricof’s family ties have also drawn attention from critics, including her marriage to film producer Jamie Patricof, whose father, Alan Patricof, is a longtime Democratic donor with deep ties to the Clinton-era political network.

The Governor’s office confirmed to The California Post that $7.5 million was approved in the 25-26 state budget – in partnership with the California Legislature.

“Currently, an additional $12.5 million is being proposed for the 26-27 fiscal year, but still needs to be approved,” a statement to The Post reads.

Backlash has been swift and highly critical, with many questioning both the structure and cost of the initiative.

California Governor Gavin Newsom gestures during a press conference in San Francisco.

California Governor Gavin Newsom gestures on the day he holds a press conference in San Francisco. REUTERS

Many questioned the program‘s scale, arguing that comparable bulk retail prices are significantly lower.

Another person pointed to Baby2Baby’s reported financial position and political relationships, alleging the organization operates more like a politically connected network than a traditional charity. Those claims were not independently verified.

Baby2Baby told The Post that the organization has “only been contracted for $6.2 million, which is designed to cover 25% of CA (100,000) births at 400 diapers per infant, providing 40 million diapers in the first year, which equates to 15.5 cents per diaper.”

The nonprofit claims they went through a rigorous vetting process to secure the contract with the state.

They told The Post that Weinstein, who sits on the board of Siebel Newsom’s non-profit, the California Partner Project, is “in no way connected to Baby2Baby.”

Despite the criticism, Newsom has promoted “Golden State Start” as a flagship child welfare initiative, calling it “a first-in-the-nation program to provide free diapers to all new babies born in California.”

The nonprofit told The Post that in the last 15 years it has, “distributed over 300 million diapers to families in need across the country.”