Say bonjour to a new red carpet staple.
With A-listers (and their makeup artists) flocking to the Cannes Film Festival last week, there was no shortage of great glam. But we couldn’t help but notice that several looks featured the same actually-affordable beauty product: L’Oréal Paris Voluminous Panorama Mascara.
Heidi Klum wore the $12 volumizing formula twice during the starry event, pairing it with a full face of the drugstore brand’s makeup.
The product clearly has cross-generational appeal, considering Gillian Anderson, Ariana Greenblatt and Andie MacDowell all swiped some on for various premieres.
And Eva Longoria packed two different L’Oréal mascaras for the festival: Extensionist for Friday and Panorama for Saturday.
Amazon’s sold over 10,000 tubes of the latter in the past month alone — not to mention, it has a 4.5-star average out of over 21,000 (!) ratings.
One satisfied shopper called it “better than high end premium mascaras,” while another raved, “I noticed right away that my eyes looked more open and defined, but still natural.”
It’s not the only affordable beauty buy stars kept on hand at Cannes, as Klum named her “favorite” Colour Riche Lipstick and True Match Lumi Glotion among her “most-used” L’Oréal products in a clip on the company’s Instagram.
“I love the Glotion. I have Glotion everywhere,” the model and ambassador raved.
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