Bethenny Frankel’s always searching for the crème de la crème of beauty products.
And on Wednesday, she shared a truly rave review of De La Cruz Vitamin E Cream, which she first used while recovering from a recent facial treatment.
“I just discovered a magic healing cream,” she told social media followers. “It has that La Mer texture; it’s like an affordable La Mer.”
But while the luxury brand’s hero product, Crème de La Mer, starts at $100 for a half-ounce tub, the “Just B” host’s Amazon find is just under $8. (And feels “a little bit lighter” than the pricier pick, according to Frankel.)
“I am in love with this cream,” she added, calling it “healing, so hydrating and so affordable.”
She recommended warming it in your hands before applying, to ensure the non-comedogenic formula doesn’t leave a white cast.
With hundreds of five-star reviews, it’s a hit with shoppers, too.
“Best moisturizer I have found!!” one raved, while another said it “leaves you with a nice glow.”
“This cream is so soft and rich,” a third added. “It does a lot of moisturizing without being gunky or drying out fast. It’s worth it and it doesn’t disappoint.”
Frankel’s drugstore finds this month have also included Haus Labs PhD Hybrid Lip Craze Plumping Gloss as well as two products from L’Oréal Paris: Voluminous Panorama Mascara and Haute Couleur Kohl Pencil Eyeliner, all of which she shouted out in a clip jokingly captioned, “doing the lord’s work over here.”
“They have these lacquer eyeliners that go on like a dream,” she said of the latter find.
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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