Appropriately for an ad about the morning after pill, we’ve made an regrettable mistake and want urgently to reverse it.

It turns out we had Chet Hanks all wrong.

Partly because of his rap career and reality TV appearances, and partly because his dad and older brother have venerable acting careers, Hanks has often been seen as something of a… well, dummy.

And we may have got that impression ourselves. But that’s all changed.

Page Six has newfound respect after learning that the Hollywood scion is set to appear in an ad campaign poking fun at his own image.

The ads are for morning-after pill Julie, and have with the tagline: “Having a dumb boyfriend is a universal experience, having one as the father of your children doesn’t need to be.” 

Hats off, Hanks.

Influencer Hallie Batchelder also stars in the campaign, we’re told, which we’re told is known internally as “I’m With Stupid.”

The pill was introduced by Julie Schott who invented the StarFace pimple patches.

Hanks copped his image sometime around 2011 after he appeared on the scene under his hip hop alias, Chet Haze. He also appeared on celebrity reality series “The Surreal Life” in 2024.

But in truth he has a solid acting résumé, having appeared in the popular Netflix show “Running Point,” “Curb Your Enthusiasm,” “Shameless,” “Atlanta,” “Your Honor” and other respected series.