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Why We’re Turning Our Ad Budget Into Developer Credits
SerpBase · 2026-04-23 · via DEV Community

SerpBase

At SerpBase, we’ve been thinking a lot about how developer tools usually grow.

The default playbook is familiar:
buy ads, push impressions, optimize funnels, repeat.

But we don’t think that’s the best use of budget right now.

Instead of putting more money into paid distribution, we decided to redirect part of that budget back to the people who actually build with our product.

So we launched a long-term developer reward program for public GitHub projects that integrate SerpBase.

Why we’re doing this
Developer products are strongest when they spread through real usage.

Not because someone saw a banner.
Not because an ad followed them around the internet.
But because a tool solved a real problem inside a real project.

We’d rather support that directly.

If someone is willing to integrate SerpBase into a public repository, document it, ship it, and build something useful with it, that matters more to us than another round of paid clicks.

The idea
If you integrate SerpBase into a public GitHub repository and include your SerpBase username somewhere in the repository code, comments, config, or docs, you can apply for SerpBase reward credits.

The reward amount is based on the repository’s public star count at the time of review:

100,000+ stars: $1000
10,000+ stars: $500
1,000+ stars: $200
100+ stars: $50
<100 stars: $10
We also want to encourage new experiments, not just existing large repos.

If you create a new public repository specifically for SerpBase, you may also qualify for a $50 reward.

A few rules
We want this to stay useful and fair, so the program follows a few basic principles:

Rewards are reviewed manually.
A repository is generally rewarded once.
If a repository’s star count grows significantly after a previous reward, you may apply again for an upgraded reward.
Credits redeemed from these gift codes never expire.
If SerpBase-related integration content is later removed, or if abuse/fraud is identified, we reserve the right to revoke the gift code or reclaim the issued credits.
How to apply
To apply, send us:

your public repository link
your SerpBase username
a short note about where SerpBase is integrated
You can reach us in either of these ways:

email: support@serpbase.dev
support ticket through our website
Why this matters to us
We want SerpBase to be known for being useful, easy to integrate, and worth building on.

This program is a simple reflection of that belief.

If we have budget to spend, we’d rather spend more of it helping developers build, experiment, and ship.

If you’re building with SerpBase, we’d love to see what you’re making.

Website: https://serpbase.dev

Shorter dev.to-style alternative title ideas

We’d Rather Reward Developers Than Buy More Ads
Our New GitHub Reward Program for Developers Building With SerpBase
Why SerpBase Is Redirecting Ad Budget Into Developer Credits