Last week, Kilo Code launched for the fourth time on Product Hunt, introducing a new VS Code extension. The product ranked #1 Product of the Day and #1 Product of the Week.
I had the opportunity to work on this launch. Here's a breakdown of what we did and how to apply it to your launch.
TL,DR
- Keep the tagline relatable to your audience
- Show the product in your image gallery
- Engage with the community thoughtfully
Reverse-engineering Kilo's recent Product Hunt launch
Straightforward tagline. The 60-character tagline might be the most important part of a launch. It's the first thing you see on the front page. Here, we highlighted the features, not the benefits.
Minimalist visual assets. The image gallery is the first impression of your product. It sets expectations. We highlighted 3 images. No stock images, no marketing fluff. Just product screenshots. Show the product.
Feedback first. Like the tagline and the visual assets, we kept the first comments simple. No looooooong background stories, the objective is to start the conversation. We upvote and replied to every comment, curious about what the community thinks of the release.
Keeping the momentum
There's one more thing we experimented with for this launch. Post-launch, the team started running a display ad campaign. The objective is to keep the momentum going.
Stay curious!
How to apply this to your launch
- Keep the tagline relatable to your audience
- Show the product in your image gallery
- Engage with the community thoughtfully
Wrapping up
That's it! hope you find this thread helpful.
What are your key learnings from your previous launches? What worked, what didn't work from your perspective? happy to swap notes.
Kilo Code launched last week on Product Hunt.