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Agentic eCommerce with Shopify and Sanity
Jono · 2026-06-18 · via DEV Community

Turbo Start Aisle is our agentic e-commerce starter on Shopify and Sanity. Instead of filters and category pages, you chat with an agent that builds the shopping UI as you go, narrowing by brand, size, and colour, and answering questions like the return policy in plain language. In the video I shop for tea and let the agent do the filtering.


FAQs

What is agentic e-commerce?

It's a way for customers to interact with your store by talking to an AI agent instead of clicking through filters and category menus. You ask for what you want in plain language, whether that's a product, a size, a colour, a brand, or a policy question, and the agent answers in real time.

How do agents generate UI in e-commerce?

The agent reads your request and renders the matching products and options on the spot, rather than sending you to a pre-built category page. You see only what fits what you asked for.

Can I ask agents about product specifics like size and color?

Yes, that's most of what the demo does. Ask whether a product comes in a given size, colour, or brand and the agent checks inventory and shows what's in stock. It narrows things down through conversation instead of stacked filters.

What else can agentic e-commerce agents help with besides finding products?

More than product search. You can ask about returns, shipping, or warranties and get a plain-language answer, or ask anything else about how the store works.

How does this compare to traditional e-commerce filtering?

Traditional e-commerce makes you navigate categories and set the filters yourself. With an agent you describe what you need and it does the searching and filtering for you in the chat.

Is agentic e-commerce only for small websites?

We demoed it on a small store, but it suits large catalogues just as well. The more products and categories you have, the more an agent saves customers from hunting through menus.

How do I try agentic e-commerce?

We built Turbo Start Aisle on Shopify and Sanity as a working example. Open the chat, describe what you want, and the agent helps you narrow it down.


Transcript

Hey, how's it going? Today I'm going to talk about Agentic e-commerce, what it means, and how it's going to completely shape the way users interact with your e-commerce website. In today's example, I will show you how the agents will work to generate UI on the fly and it would be completely the opposite of the traditional way of using filters and categories in your e-commerce website. So let's have a look.

Okay, so I'm going to try to find a tea for myself. And I'm at Turbo at Isle, which is Robboto's e-commerce website built with Shopify and Sanity. So let's go to the chat. And I'm going to first of all find out what brands they have. Oh, great. So they have Robboto. Perfect. That's the top end of my budget. 50 quid tea is still quite expensive. Oh, thank God they have three options. Great. Do you have any in small? Oh, amazing. Do you have in small and pink? Pink, not whatever I typed. Oh, great. So let's have a look. Okay, so they have Tazmin in pink and in my size. So this is a great example of just showing how you would interact with agents in an e-commerce website.

You can also probably find out what the policy is like, return policy. So, um, explain written policy to me like I am a two-year-old. Okay, so that's pretty straightforward. So this is one example of how you would interact with agents in your e-commerce website. Obviously you can do it in many different ways and Turbo at Isle is a very, you know, small website with some products and categories. But if it's a large e-commerce, the world is your oyster. Go crazy with it. Hope you enjoyed today's video. Thank you so much for watching.