In 2020, I discovered the idea that people could make money online by building things.

Since then, I've tried almost everything.

I started websites.
I learned design.
I learned marketing.
I built digital products.
I launched projects that nobody used.
I launched projects that got almost no traffic.

Every year I thought:

"Maybe this is the year it finally works."

But somehow I always ended up back at zero.

The frustrating part is that I didn't quit.

For 5 years I've been consistently learning new skills:

Graphic design
Website building
Digital products
Content marketing
SEO
Social media

Yet I still haven't reached the point where I can say:

"Yes, this business is working."

Recently I spent weeks building a library of 500+ Notion templates.

I launched it.

The result?

Almost nothing.

No viral launch.
No overnight success.
Just another reminder that building is easier than distribution.

That's the lesson that keeps hitting me:

Building isn't my problem anymore.

Getting attention is.

I can create products.
I can design landing pages.
I can write content.

But distribution still feels like a puzzle I'm trying to solve.

So I'm asking developers, founders, and creators who are further ahead:

If you were starting again today with no audience and no reputation, what would you focus on?

Would you:

Double down on content?
Build more products?
Focus entirely on one distribution channel?
Spend more time networking?

I'm genuinely curious because after 5 years of trying different things, I'm convinced the answer isn't "work harder."

It's probably "work differently."

I'd love to hear your advice.