We spent 9 years building WordPress sites. Today we launched Astero.
Nikita Dhand
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2026-04-30
·
via DEV Community
<p>From 2013 to 2022, we worked with agencies almost every day.</p> <p>We built client websites.<br> We ran affiliate sites.<br> We fixed broken plugins at midnight.<br> We patched hacked installs before client calls.<br> We delayed launches because one update broke another plugin.</p> <p>If you have worked in agency life, you know this cycle.</p> <p>WordPress gave us speed in the beginning.<br> Then complexity grew with every project.<br> More plugins. More update risk. More security holes. More cleanup work that clients never see, but always pay for.</p> <p>After years of this, we stopped asking, "How do we patch this faster?"<br> We started asking, "Why are we accepting this as normal?"</p> <p>That question became Astero.</p> <p>Today is our launch day.</p> <p>Astero is built from agency pain, not from a pitch deck.<br> We built it for teams that ship real sites and carry real responsibility.</p> <p>What we focused on:</p> <ul> <li>Advanced SEO controls, including AI-era discovery support like llms and markdown-based content signals</li> <li>Built-in forms, so you do not depend on another third-party stack</li> <li>Shortcode-style flexibility where teams need fast reusable content blocks</li> <li>Theme customization that is actually usable by non-developers</li> <li>Bunny CDN included at this price point</li> <li>Automatic image conversion to WebP for better speed without manual work</li> <li>The goal is simple: fewer moving parts, fewer surprises, better performance, and better security.</li> </ul> <p>We are not saying WordPress never works.<br> We are saying we lived the downside for nearly a decade, and we built a different path on purpose.</p> <p>Astero is the platform we wanted back then: secure by default, practical for agencies, and strong under daily production pressure.</p> <p>Today we launch with confidence.<br> Astero is ready, and it is built to be robust.</p> <p>If you run an agency and you are tired of plugin chaos, try Astero now:<br> <a href="https://astero.in/features" rel="noopener noreferrer">https://astero.in/features</a></p> <p>Support our launch on Product Hunt:<br> <a href="https://www.producthunt.com/products/astero" rel="noopener noreferrer">https://www.producthunt.com/products/astero</a><br> Test it on one client project, and tell us where we should push it next.</p>
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