Acquiring users to our website is not easy, and bringing them back is more difficult. But if our content reaches people, it will increase the sales and revenue. Initially, we can’t manually collect visitors’ data from our website. By using Google Analytics, we can achieve it. It details your data in numbers and in a report format.

What is GA4 and why it is used?

The Google Analytics dashboard is one of Google's products. This dashboard is a visual representation of metrics and key performance indicators (KPI). It is mainly used to track your website analysis. Google Analytics consists of some pre-built templates inside the report section to explore data visually. These pre-built templates help to save your time for building manual reports from scratch.

Let’s build a Google Analytics report snapshot

If you’ve never used Google Analytics, then just open https://developers.google.com/analytics and log in with your email. Next, create an account for your website. It asks for your website URL and fill other details correctly.

If you have an account just skip the above step. After creating the account, you have to add the script to all pages, and then it will track the events that happen on your website. You can find the tag in Admin → Data streams → Select the stream you provide → Scroll down and find ‘View tag instructions’ → Select ‘Install Manually’

Template 1: User behavior

If you just want to see your website overview, top pages and screens data, daily users count like active users, new users and how many returning users, engagement metrics like engagement sessions, average engagement time, scrolling and events. This template is enough to find those metrics in one dashboard.

From this data you can optimise your website UI and content quality to bring more traffic. This template is more useful for content creators who can check which article page brings more attention, developers who can identify whether the new page or content reaches after deployment, and any site that focuses on engagement more than revenue.

Template 2: Sales and Revenue 💰

If you are running ecommerce business website or any other platform like Shopify, WooCommerce, or developers with in-app purchases and subscriptions on their website, or business owners who want to track their revenue-driving product for those, this template gives you the relevant metrics for your easy analysis. You can identify the top-performing product, which drives more revenue.

This template directly connects the traffic sources with your revenue. So that you can identify the reason why revenue drops even though traffic is high and optimise the solution. It clearly describes which channels drive more traffic and purchases.

Template 3: Marketing performance

This template measures marketing channel performance and attribute conversions. This template is best for digital marketers who run multiple-channel campaigns, SEO specialists to track their organic growth vs paid, and marketing teams who optimise and handle ad spend across all platforms like Google Ads, Meta and email.

This template covers some important things:

• Channel groupings - organic, paid, social, referral searches side by side
• New users and returning users acquisition by their source or medium
• Conversion data - which channel gets more credits

By knowing these template types, you can get the actual dashboard you want. You can avoid unwanted data. For example, if you are running a website for posting articles and there is no payment and subscription or purchase option, then there is no purchase data available in your Google Analytics report dashboard. So, you can clearly choose the ‘User behavior’ template.

Initially, you can choose only one template for one account. Later, you can customise this from Reports → library. I read about the important metrics in the blog https://agentzee.ai/blogs/google-analytics-report-template-the-10-metrics-every-business-owner-should-track. It makes you clearer. If you have any doubts or suggestions post them in the comments. Let's discuss.