Using AI can save time, friction and money, when used wisely. AI won't replace experts and craftspeople though. Here is why.

Can AI make a Website in 2 Days?

"AI can do a website in two days" isn't web design and development. It's called prototyping. Web designers, project managers, and web developers fear those customers who don't know what they want, but who'll tell you what they didn't want only after their work has been done.

Are you that type of Client?

If you're that type of customer, you can leverage AI to sort your thoughts and do some sketches and click dummy mock ups. AI isn't great at producing quality code or taking responsibility, but it's good at producing anything that you can look at and talk about. AI won't get tired and doesn't charge you hourly rates (at least not yet at the time of writing) for discussing over and over verbosely and trying to answer the most basic questions.

Hallucination, Stubbornness and Alternative "Facts"

As ChatGPT, Claude, and other AI services tell you in their fine print, AI can make mistakes. AI is quite likely to make mistakes. AI is known to hallucinate, tell you what you want to hear or else insist on a made up random claim not sustained by any facts.

Too long, too often

When AI says "often", it often means "always" or "never" or "maybe, I don't know". When you see a word like "often" or "many", take it as a guess or ask to elborate and research, if it matters. Often, it doesn't. AI often makes too many words and you don't have to read it all.

Understanding the Limits

You don't need to understand AI any more than you need to understand the inner workings of your car or your smartphone. But you should know how to use it and what it can do and what it can't.

AI is neither Creative nor a Craftsperson

AI is no creative, but a remixer. AI is no craftsperson, it's only well-read. AI has likely read 90% of everything relevant that has been published in recent years, including everything that's outdated now.

Prototyping as Basic Preparation

Using AI is like discussing an idea with your brother or reading a book from your local library to understand some basic concepts. Not bad for a start. You'll get an idea, proceed on your creative path and have smarter questions to ask when you meet with a real expert.

That can save everyone a lot of time, friction and money.